Keep it long, treasure it long.

The Charm of Washing Your Face with a Brush

Washing your face is a daily ritual, and it’s essential to prioritize gentleness for your skin. The Kumano Brush Face Cleansing Brush was born from a re-evaluation of the entire process of lathering and touching. It offers a quality of foam that cannot be achieved by hand and a unique texture from the brush's bristles. Even with just weekly care, this brush can transform your skin's appearance.

The foam gently reaches areas that are often missed when washing by hand. With each wash, you may feel your skin changing slightly. This is the experience we introduce with the SHAQUDA Face Cleansing Brush, crafted from the traditional techniques of Kumano, Hiroshima.

Dense and Creamy Foam Created by the Bristles

The bristles, made from the finest goat hair, possess a perfect balance of firmness and softness against the skin. When infused with cleanser, it produces a fine, elastic, and creamy foam. This smooth lather, unique to natural hair, cannot be replicated by hand. It provides a melting sensation on the skin without applying unnecessary pressure, allowing the delicate bristles to reach deep into the pores, leaving your skin feeling hydrated and refreshed.

The bristles effectively remove accumulated sebum and dirt from hard-to-reach areas like the sides of the nose and the hollows of the eyes, which are often overlooked when washing by hand. It is also effective for areas prone to residue, such as the hairline, temples, and behind the ears. Use it for a deep cleansing once a week, or for those with sensitive skin, it can be a gentle cleansing tool with the lather created by the brush. This brush can be adapted to suit your skin's needs.

Additionally, the handle, made from easy-to-grip walnut, allows you to wash your skin by gently massaging in a circular motion. The design also allows for upright storage with the bristles facing up, adding a touch of elegance to your bathroom decor.

Enriching Everyday Life with Brushes

The art of brush-making began in the small mountain town of Kumano, Hiroshima, during the late Edo period. The connection between Kumano and brushes was formed when merchants traveled from the Nara region selling brushes and ink during the farming off-season. Young artisans, encouraged by the Hiroshima domain's promotion of crafts, learned techniques from various regions and established their roots here. Selecting, arranging, and bundling the hair are all done by hand, preserving the unique values of Kumano brushes that differ from efficiency and speed.

SHAQUDA is a brand born from the desire to carry on the founder's vision as a Kumano brush craftsman to the next generation. It aims to be not only a tool for pursuing beauty but also a means to stimulate people's sensibilities and enrich their hearts and lives. With a commitment to "attention to bristle quality" and "meticulous hair selection and arrangement," we pursue items that adapt while remaining close to the hand.

The gentleness of the bristles against the skin, the balance when held, and the beauty of the gestures used. We continue to connect the new possibilities of Kumano brushes, which have a history of over 180 years, to modern life. We value longevity over trends and cherish the craftsmanship and Japanese aesthetics. SHAQUDA quietly supports those who share these values.

A Tool to Gift, A Tool to Choose

This SUVÉ was born from the concept of "Brushing Skin Care," utilizing the bristles of Kumano brushes. It is designed as a tool to make each action—washing, stroking, and touching the skin—more enjoyable. The Face Cleansing Brush, Body Brush, and Nader Brush, which utilizes the flexibility of the bristles for gentle stroking, help restore the natural smoothness of your skin with the exquisite flexibility of the finest natural hair.

It makes a wonderful gift for yourself, as well as for occasions like Mother's Day, birthdays, or Christmas. Since it’s something you use every day, it’s essential to choose something truly good. We hope those who appreciate quality will take this brush in hand.