Keep it long, treasure it long.

The First Touch

How much can we subtract from a makeup brush? The UBU series by SHAQUDA was born from a renewed examination of the essence of makeup brushes. It emphasizes utilizing the inherent qualities of the materials without the use of metal fittings. It directly engages with the hands and skin of the user. This philosophy is embodied in this face brush.

The Choice to Embrace Materials

This is a makeup brush series that has been restructured with a foundation in Kumano brush-making techniques, taking into account environmental considerations and material selection.

The integrated structure that does not use metal fittings returns to the philosophy of writing brushes. The walnut wood grain naturally connects with the goat hair bristles meticulously finished by skilled artisans, providing a seamless experience both when held and when touching the skin.

The handle is finished with walnut oil. As it is used over time, the wood grain's character changes, allowing the passage of time to become a part of the tool's charm. All bristle tips are handcrafted by Kumano artisans. They select, shape, and refine the hair according to its intended use. This meticulous process results in a brush that combines softness with firmness, providing a delightful touch on the skin.

◇ Classical Face Brush
This face brush features an authentic bristle tip form that returns to the origins of makeup brushes. It beautifully applies powder as a finishing tool, and it is also suitable for achieving a natural finish with foundation, as well as for blush and shading. It is versatile enough to be used widely without being overly limited in its applications.

◇ Bright Up Brush
With a rounded, asymmetrical tip shaped at an angle, this brush fits along the contours of the eyes. It allows for a gentle application of highlighter or base colors for eye makeup, bringing a natural brightness and depth to the eyes. It enhances the impression without being overpowering.

This brush is designed with an emphasis on longevity over trends and instant effects. It is for those who wish to treat not just the results of their makeup but also the time spent using it with care. It makes a delightful gift for Mother's Day, birthdays, Christmas, and other special occasions.

Enriching Everyday Life with Brushes

In the misty mountains of Kumano, Hiroshima, where gentle moments flow, this region has been a rare hub for brush-making since the Edo period. Selecting, shaping, and bundling the hair are all done by hand, and the techniques of Kumano brushes have cherished values that differ from efficiency and speed.

SHAQUDA was born to connect the craftsmanship and spirit of brush-making cultivated in Kumano to modern life. The gentleness of the bristles against the skin, the balance when held, and the beauty of the gestures involved in use—all are designed with meticulous attention to detail, as these sensations accumulate unconsciously in our daily lives.

By not chasing trends and focusing on longevity, and by valuing the craftsmanship and Japanese aesthetics, SHAQUDA continues to quietly support those who share these values.