Keep it long, treasure it long.

A pattern loved by Marie Antoinette.

Experience the revival of exquisite designs in the Wool Square Scarf by INOUI EDITIONS, created in collaboration with the Toile de Jouy Museum. The Toile de Jouy Museum, located in France, specializes in the 18th-century traditional printed fabric known as "Toile de Jouy" (Western Chintz). This fabric features pastoral landscapes, scenes of daily life, mythological moments, flowers, animals, and birds, all depicted in a continuous manner reminiscent of paintings. The patterns were popular among the nobility of the court, including Marie Antoinette. This scarf beautifully combines classic designs with the unique essence of INOUI EDITIONS.

Shining with Expertise and Imagination

The scarves from INOUI EDITIONS are designed in France and manufactured in India. The result is a modern and warm, borderless scarf, crafted through meticulous handwork that can only be achieved with excellent color usage and traditional Indian techniques. Natural materials are woven using traditional methods to create a special piece. While the design is striking when spread out, it wraps comfortably around the neck, adding a touch of elegance to the face. The surface feels smooth yet supple, inviting you to snuggle into its comforting texture. Although the fabric is sheer, it is made of 100% wool, providing adequate warmth when wrapped around the neck, making it perfect for the slightly chilly seasons. Additionally, it is washable wool, allowing for carefree everyday use.

Infusing Thought into Each Scarf

INOUI EDITIONS, which creates creative and vibrant designs, was established in 2008. The brand expresses unique and playful scarves and stoles that encapsulate thoughts within a single piece. With an atelier located along the coast of Somme in northern France, the designer draws inspiration from the surrounding nature, expanding into a surprising world through expressive touches. All creative processes are conducted in France, while production takes place in partnered factories in India. The base fabric is crafted from high-quality materials using traditional looms. By meticulously blending selected natural materials for a pleasing texture, they create high-quality, one-of-a-kind products. The infinite possibilities of a single piece of fabric and the passion for creating stoles that brighten the face are the sources of their creativity.