Keep it long, treasure it long.

Change your mood with this piece.

The popular French scarf brand INOUI EDITIONS has captivated many fans with its unique patterns that incorporate stories, playfulness, and a gaze towards nature into a single piece of fabric. This creativity has now found a new canvas: the umbrella. On street corners where many people carry black parasols, the desire arose for "a more uplifting umbrella." Thus, the versatile umbrella from INOUI EDITIONS was born.

Shining with Expertise and Imagination

Whether it's a rainy day or under strong sunlight, this mini umbrella is one you'll want to keep by your side every day. With a 100% light-blocking rate, 100% UV cut rate, and UPF 50+ fabric, it effectively shields you from light and ultraviolet rays, making it suitable for both sunny and rainy days. The umbrella has a diameter of 50cm when open, providing a sturdy size, while it collapses down to a palm-sized compact form, taking up minimal space in your bag. It's a reliable companion to have tucked away in your bag during unpredictable weather seasons.

Above all, the charm of this umbrella lies in the moment it opens. INOUI EDITIONS presents bold yet delicate patterns. This umbrella features designs that seem to unfold directly from a scarf, brightening your mood every time you open it and adding a touch of elegance to your outfit. There are two patterns available, each in three colors. The blue, green, and brown designs depict a ballet-like underwater adventure, with shells, starfish, fish, and crustaceans swimming among seaweed. The lavender, light blue, and off-beige designs showcase animal motifs, each enclosed in round medal-like squares reminiscent of the traditional French board game "Jeu de l'Oie." Each design is accompanied by a French phrase related to the animals. Even though the umbrella has the same shape, the expression changes completely depending on the chosen pattern, allowing you to select one that matches your outfit or mood for the day. This convenient versatile umbrella also makes a delightful gift, perfect for birthdays or Mother's Day for the stylish individuals in your life.

Infusing Thoughts into a Single Scarf

INOUI EDITIONS, known for its creative and vibrant scarf designs, was established in 2008. The brand offers playful scarves that express unique thoughts within a single piece. The atelier is located along the coast of Somme in northern France. Designers draw inspiration from the changing nature around them, expanding a surprising world through their expressive touch. All creative processes are conducted in France, while production takes place in partnered factories in India. The base fabric is crafted from high-quality materials using traditional looms. With a focus on a pleasant texture, carefully selected natural materials are blended in exquisite proportions to create high-quality, one-of-a-kind products. The infinite possibilities of a single piece of fabric and the passion for scarves that adorn the face are the sources of their creativity.