Keep it long, treasure it long.

Go through the times

HELEN MOORE is a brand specializing in eco fur that creates a texture that can be mistaken for the real thing.
Touching the fluffy fur is healed, and when you notice it, you feel like you're boiled and boiled just like you love animals. An item that will become a fashionable accent in autumn and winter and create elegance and luxury when worn, and now that Eco-Fer has been recognized and made easy, it is one of the small items we want to challenge.
It is an item that can be warmed up just by wrapping, and it will be an accent for autumn / winter coordination.

Read the times

Speaking of fur, it was once synonymous with gorgeous fashion, and it was centered on real fur, but now it is the eco fur that has the greatest global environmental problems, technological advances, and changes in our values, and values ​​nature as much as possible. Has become established in the fashion industry. The characteristics of eco-fur made from chemical fibers are consistent with the point that everyone is aware of in modern fashion that is environmentally friendly, reasonable, rich in color, shape and easy to clean.

It was UK HELEN MOORE that made such an ecofer early.
HELEN MOORE, which specializes in accessories that cannot be considered as fake fur, is a brand in which Helen, the founder, knows all the production processes and makes high-quality products.
All the procured materials are cut by hand, sewn by skilled seamstresses, and finished in a finishing department called Finishing Team. By doing so, the seams are invisible, and the artificial material creates realistic texture and luxury. In addition to grasping the production sites themselves, we are thorough in employment and production in the UK to maintain product quality and value.

Highest quality product

In addition, HELEN MOORE has been working on creating a sustainable manufacturing system, reducing waste and reducing the use of the environmental footprint, incorporating environmental protection activities, and joining the non-profit Living Wage Foundation. This is a brand that focuses on sustainability in all aspects of production, such as supporting employment promotion in the manufacturing industry in the UK.

HELEN MOORE is a product that attracts attention and deals in well-established department stores that are particular about quality in the United Kingdom, in order to provide the highest quality products made in the UK, focusing on manufacturing and manufacturing backgrounds that match the times.
It is recommended not only for those who have resistance to real fur or who want to purchase easily, but also for those who are interested in sustainably. At first glance, it is a high quality HELEN MOORE with a high-quality, faux fur, fluffy feel and high-class design that makes you mistake it as a real fur.

Cleaning

Ecofer made with chemical fibers is not only environmentally friendly, but also has good color development and easy maintenance. It is also a nice feature that there is no worry about mold and worm-eating during storage, which is unique to natural materials.
However, if you shoot it like a fleece muffler on a daily basis, the real thing is ruined.

As for daily care, brushing after wearing keeps a soft feeling. Because it is made of chemical fibers that are prone to static electricity, wooden brushes are recommended. Occasionally, let the hair of the dryer hit your eyes and make your fur soft.
If you get wet in the rain, wipe off the water and dry it with a dryer.
At the end of the season, do these things and store them in a high place with a hat to avoid being crushed by heavy winter clothing.
This kind of care also seems to be an opportunity to nurture a mind to use things carefully.