Keep it long, treasure it long.

シルエットと素材感が鍵

A technorama switching T-shirt designed with a silhouette that narrows gently toward the hem. The loose T-shirt, which is arranged in a form with a single sheet, is a piece of technology with a patternr. Although it looks simple at first glance, casual details such as switching and plenty of arms are fashionable.

Feeling, Comfortable Tops

The production of smoothday is based on the long-established cut maker, Ono Knitwear, which was founded in Taisho 13. Raw cotton of material called Technorama prepared this time is Indian cotton by Ono Knitting original combination. Technorama yarn, which has also been developed by itself, has a very fine texture and a slight gloss on the surface. And because the yarn has been bio-processed, it also has a unique texture that is strong-burning and has a function of absorbing water and quick-drying. There is also a supple sense of drape, you can feel the vintage feeling of goods between casual and luxury.

"Suit for the Skin"

"Smooth day" is a coined word "smooth" + "day". It should be noted that the material is loved not only in Japan, but also in the top maisons of the world. Manufactured by Ono Knitwear, a well-established cut maker.

First of all, smoothday came to be born when the designer who will launch a brand later worked at the top maison in Paris, and met the patent material "Kozmorama" of Ono Knitwear. "I want to be surrounded by such a life for a lifetime," I was so excited that I returned home immediately and went to Ono Knitwear. Smoothday's clothing is a blend of high-quality fabrics from long-established manufacturers and the design power cultivated in Paris' top maison. Since its birth in 2012, we have continued to propose new clothing shapes, thinking about "comfort for the wearer" and "fitting on the skin".