Keep it long, treasure it long.

Elegance that fits a beautiful style

The HELKA trousers from Okayama, the origin of denim, have a basic design and the essence of manufacturing. The joy of becoming your own from the beginning of beautiful sewing is like a gemstone. You can enjoy the pleasure of going out with each other and polishing your own color.

Beautiful trousers that stick to "Basic"

Only bottoms are handled by HELKA. The shape seems to be only 3 basic patterns. TROUSERS02 A BLACK has a slightly sharp silhouette around the waist and a tapered silhouette with less taper under the knee. The belt loop is rather thick, making it not only tough, but also an accent when you wear a blouse or T-shirt. It looks like an elegant trousers by using twill material, but there is a toughness that dress pants do not have, and you can wear it without worrying about wrinkles.

TROUSERS02 is sewed firmly with thick yarn count and rough needles in the image of American work pants that were mass-produced around the 70-80s. You can enjoy the gap by finishing the trousers with specifications that are designed to be tough and easy to use, using elegant materials. The twill material is sampled from the fabric used in the old clothes of the 1960s and 70s (commonly known as “staple”) and re-producted. It is characterized by a retro texture and natural luster. Unlike wool, it is easy to care for. All of the buttons are made from genuine buffalo buttons, giving them a fine quality.

Although it is a unisex shape, XS and S sizes are available for women. A basic trouser that you want to use all year round, you can wear it like men's like sweatshirts, T-shirts, and shirts, or you can wear large shirts and knits in feminine to contrast the image with the bottoms. wonderful.

Professional popularity

The Bingo area in Okayama Prefecture is a town where the garment industry is prosperous. In the past, there were various factories and companies related to textiles, such as sewing factories and dyeing plants, as well as companies specializing in fabrics and accessories. Since the 1990s, the center of production has continued to decline due to reasons such as the shift of production to overseas and the shortage of human resources.

HELKA started with the desire to make basic and cool things that make use of Okayama's manufacturing. Okayama Prefecture has many factories and work clothes manufacturing factories, and incorporates Okayama's production techniques for industrial products born from different processes, including denim. Since we continue to sew for daily use at work and school, we use reliable techniques and machines to make elaborate products even in the time-consuming manual work.

The value of modern products is often valued by the extreme theory that mass-produced products are bad, and that one-by-one works are made by hand. However, as anonymous industrial products and furniture made during the mid-century period in Europe and America are highly regarded as art pieces, even if they are produced in large quantities like uniforms and work clothes, HELKA was born from the idea that changing the way it looks could be fashion.