Keep it long, treasure it long.

Thick pants are a big success

The HELKA trousers from Okayama, the origin of denim, have a basic design and the essence of manufacturing. The joy of becoming your own from the beginning of beautiful sewing is like a gemstone. You can enjoy the pleasure of going out with each other and polishing your own color.

Beautiful trousers that stick to "Basic"

Only bottoms are handled by HELKA. The shape seems to be only 3 basic patterns.

TROUSERS03 A BLACK uses French army release M52 chino bread as an image source, and uses a more complicated tuck and darts to give the top a volume, and underneath the knees, it has a tapered shape that gives a better overall fit. It is. The Karze material, characterized by a biased eye, is a very elastic material, the silhouette is more three-dimensional, and at first glance it is a complicated design, but like other trousers, with a thick thread count and rough hand movement A rustic atmosphere. Because it is a very thick material, the atmosphere that sewn it powerfully is attractive toughness that can not be produced by women's brand.

Heavy Karze, which is characterized by thick wrinkles such as wool, is strong and strong, but has a relatively soft texture. Although it is made of 100% cotton, it is attractive for its elegance not found in common Chino materials and easy care that is not found in wool. All of the buttons are made from genuine buffalo buttons, giving them a fine quality.

Although it is a unisex shape, XS and S sizes are available for women. A basic trouser that you want to use all year round, you can wear it like men's like sweatshirts, T-shirts, and shirts, or you can wear large shirts and knits in feminine to contrast the image with the bottoms. wonderful.

Professional popularity

The Bingo area in Okayama Prefecture is a town where the garment industry is prosperous. In the past, there were various factories and companies related to textiles, such as sewing factories and dyeing plants, as well as companies specializing in fabrics and accessories. Since the 1990s, the center of production has continued to decline due to reasons such as the shift of production to overseas and the shortage of human resources.

HELKA is a bottoms brand based on the concept of “quality and value that you will notice because you have been using it for a long time”. I started with the desire to make basic and cool things that make use of Okayama's manufacturing. Okayama Prefecture has many factories and work clothes manufacturing factories, and incorporates Okayama's production techniques for industrial products born from different processes, including denim. Since we continue to sew for daily use at work and school, we use reliable techniques and machines to make elaborate products even in the time-consuming manual work.

The value of modern products is often valued by the extreme theory that mass-produced products are bad, and that one-by-one works are made by hand. However, as anonymous industrial products and furniture made during the mid-century period in Europe and America are highly regarded as art pieces, even if they are produced in large quantities like uniforms and work clothes, HELKA was born from the idea that changing the way it looks could be fashion.