Keep it long, treasure it long.

A lag that changes preconceptions

A doormat that can be called the “face of a house”. There are various materials such as wool and cotton. Do you know plastic rugs? It's hard to speak, but in fact it isn't. In Sweden, where BRITASWEDEN (Brita Sweden) was born, plastic rugs are traditional items made from the 1940s. The rugs that women who have been good at handicrafts from generation to generation will work with all their heart will surely become a rug for the rest of their lives.

I do n’t mind lying down. Dirt can be wiped off quickly

When you touch it, the entrance rug is so soft that you can't imagine plastic. It resembles the texture of a tatami mat and feels comfortable when touched with bare feet. It also supports floor heating and hot carpets. In addition, since it is also a strong material, it can be folded and rolled without hesitation, so it is convenient to carry as well as store. It can be used both indoors and outdoors, so you can wash it after using it outside and use it indoors. Because it can be used with both sides reversible, it is also nice to be able to change the rug atmosphere according to the season and interior.

Because it is plastic, it is hard to fade, and it is hard to get stains. If you spill a drink, it won't soak into the fibers, so you can easily wipe it off. If it is a little dirty, you can remove it quickly with water. If you want to wash it well, you can wash it in the washing machine, so you can use it for a long time. Also, since there are no fuzzy feet, I am happy that it can be used in a hygienic way, so there is no fuzz or fluff, and dust can be easily wiped off.

There are 7 patterns in total. All are simple and cute designs like Scandinavia. There are a wide range of light and monotone ones, so look for a design that suits your room.

Colorful textiles are popular

The shuttle weaving machine used since the 1940s is used to weave rugs from BRITASWEDEN. Made carefully by craftsmen. BRITASWEDEN (Brita Sweden) is a popular brand of colorful textiles among many plastic rug brands in Sweden. is.

The material used is a special material called plastic foil made of vinyl chloride resin that does not use any heavy metals or softeners containing harmful substances. Although it is a plastic rug that cannot be fully understood in Japan, there are only items that change the preconception of words.

A lifetime rug made by handicraft craftsmen from generation to generation

BRITASWEDEN (Brita Sweden) is a textile brand established in 2010 by mother Margaretta, sister peers and Monica's parents and children. The brand name BRITA is derived from the name of the grandmother of Margaretta who was a craftsman. Originally plastic rugs are a traditional product made in Sweden since the 1940s, familiar to everyone in Sweden. Skilled craftsmen are handmade one by one using the looms of that time.

The brand was created when Margaretta, who learned textiles and knitwear from her grandmother and mother, was proud of her family who was a handicraft craftsman from generation to generation. We started with organic bedding, aprons, and tablecloths, and plastic rugs made in 2009 gained popularity. In 2010, the brand was established. Currently, we are developing rugs with various fabrics, including not only natural materials such as wool and cotton, but also eco materials such as recycled plastic bottles.