Keep it long, treasure it long.

I want to cheek

hand on the cheeks of Punipuni. Underwear worn by newborn babies is a gentle material and feel, and I want them to be comfortable for any movement. Gauze and organic cotton are standard in baby wear, but different from organic cotton, we introduce cotton baby wear that was made because it is a factory brand recommended by the Japan Atopy Association called `` Smile Cotton '' You.

Pleasant "Fluffy"

A baby combi underwear that feels crisp while having the softness of a baby's cheeks. Sewing in various places is finished with a flat seamer, so even a sensitive baby can be worn with confidence and it is safe to move a lot. Still, it's easy to dry, so I'm glad I can wash a lot and keep it clean. The logo on the hem, which is also one point, is sewn with Mukhara embroidery, and unlike direct embroidery, there is no trace of embroidery on the back, so sensitive baby should be able to wear it with confidence.

This surprisingly smooth fabric is a fabric called "Smile Cotton", which has been carefully and painstakingly made at a knitting factory that is familiar with yarn. Katayama Knitting Co., Ltd. in Mie Prefecture was born over 20 years to make cashmere-like fabrics with cotton. In general, yarn is made by twisting cotton fibers, but smile cotton creates a light and soft texture like "cotton" by returning this twist and creating an air layer between the fibers. I am.

Easy cotton that pleases bare skin

The softness, lightness, and heat retention of Smile cotton are as follows.
[Softness] Since the thread itself is returned to "cotton", clothes using smile cotton do not become hard even when washed.

[Lightness] When the yarn is twisted back, there is air between the fibers that can not be considered as a normal manufacturing method, and soft comfort is achieved. In addition, by containing air between the fibers, both water absorption and dryness are achieved. Compared to common domestic cotton, it has a higher transpiration of moisture and is easier to dry. Smile cotton is a material that dries in about an hour on a sunny day. (May vary depending on the season and weather conditions.)

[Warmness] Smile cotton has higher heat retention than ordinary cotton materials and has a low heat absorption rate (it is hard to cool when worn), so it is warm in winter and hard to cool down.

A gentle material that can be worn by people with sensitive skin and atopy, and is recommended by the Japan Atopy Association. Even if you want to wear a light and warm material like wool for sensitive skin, you will be very worried about the tingling sensation, but smile cotton has the characteristics of wool but it is worn at the moment you touch it It's a special kind of cotton that instantly makes you want to cheek and smile.

The shape of the knitted knitting factory is shaped

The northern part of Mie Prefecture, where the cotton spinning business was active since the Meiji era. Knitwear Katayama Knitwear Co., Ltd. was founded here in 1952. We have been developing and producing a variety of circular knitted fabrics since our inception, but at that time the era of mass production and mass consumption, as well as the import of price-competitive materials from overseas and the growing demand for synthetic fibers. In 1973, the fabric used as the prototype of today's smile cotton was completed, but "smile cotton that is gentle on the skin" was not needed in time.
Nevertheless, Katayama Knit has made many technical improvements with this desire, "I want to make a cashmere-like feel and comfortable fabric with cotton." After 20 years, it is made as a product in its current form It is now It is a factory brand that is carefully loved by those who spend their days on their own, and delivers surprise, excitement, and smile to those who pick it up.