Keep it long, treasure it long.

Cashmere-like towel

When I bought my favorite bath towel, it was soft and comfortable when I bought it, but it gets more and more stiff with repeated washing, so I can't let go of the softener. Towels are consumables, so it is difficult to keep them "fluffy", but if the material itself keeps the softness without relying on softeners. Is there such a thing? You may be surprised, but the knitting factory, familiar with the yarn, has realized it for more than 20 years.

Plump, fluffy

Pure white, smooth Smile cotton bath towel. It features a soft texture unique to weft knitting. In fact, the same material is used to make baby wraps. The combination of binding and pile on the front and back gives a smooth cashmere-like feel. Still, it's luxurious because it's easy to dry.
The reason why this bath towel feels so good is because it is a fabric called Smile Cotton, which is carefully made with a lot of time and effort at a knitting factory that is familiar with yarn. Generally, yarn is made by twisting cotton fibers. Smile cotton creates a soft and light texture like "cotton" by returning this twist and creating an air layer between the fibers.

What is Smile cotton?

Katayama Knitting Co., Ltd., located in Mie Prefecture, was born over 20 years to make cashmere-like fabrics with cotton, and Smile Cotton was born.
Fabrics that make use of the goodness of the materials, which are unique to the factory that has continued to make fabrics, are made with the utmost effort and without the need for extraneous materials, seeking kindness to the skin. Smile cotton is a factory brand that continues to create wear that will make your skin glow as you wear it.

Cotton wear that makes your skin happy

The softness, lightness, and heat retention of Smile cotton
[Softness] Since the thread itself is returned to "cotton", clothes using smile cotton do not become hard after washing.

[Lightness] When the yarn is twisted back, there is air between the fibers that can not be considered as a normal manufacturing method, and soft comfort is achieved. In addition, by containing air between the fibers, both water absorption and dryness are achieved. Compared to common domestic cotton, it has a higher transpiration of moisture and is easier to dry. Smile cotton is a material that dries in about an hour on a sunny day. (May vary depending on the season and weather conditions.)

[Warmness] Smile cotton has higher heat retention than ordinary cotton materials and has a low heat absorption rate (it is hard to cool when worn), so it is warm in winter and hard to cool down.

It is a characteristic of smile cotton that it can maintain softness even after repeated washing, but in order to maintain a melting feel, turn it inside out and put it in the washing net.

People friendly

Due to its fabric characteristics, it is soft enough to be worn by sensitive skin and atopic people, and is recommended by the Japanese Atopy Association. Even if you want to wear a light and warm material like wool for sensitive skin, you will be very worried about the tingling sensation, but smile cotton has the softness, lightness and warmth of wool like cotton. It's a special kind of cotton that makes you want to cheek and smile just when you touch it and wear it.

Smile cotton, which has been chosen by those who live their daily lives slowly and carefully, is based on its fabric, and also develops a fashionable brand, HAAG (Hague), with a focus on fashion from those who aim to live comfortably in nature It offers that comfort to a wide range of people, even young people.

The shape of the knitted knitting factory is shaped

The northern part of Mie Prefecture, where the cotton spinning business was active since the Meiji era. Knitwear Katayama Knitwear Co., Ltd. was founded here in 1952. Developed and produced various circular knit fabrics from the beginning, founded in 1973, in the era of mass production and mass consumption, the import of price-competitive materials from overseas and the growing demand for synthetic fibers, the fabric that became the prototype of today's smile cotton Was completed in
However, those days were still in the midst of mass production and mass consumption. "Skin-friendly smile cotton" was not needed.
Nevertheless, Katayama Knit has made numerous technical improvements with this desire, `` I want to make a fabric that feels like cashmere and feels comfortable with cotton, '' and has been manufactured as a product in its current form after 20 years. You.
It is a smile cotton that delivers surprises, excitement, and smiles with the mission to keep making such materials when you touch it or when you wear it.