Keep it long, treasure it long.

Elegant relaxing pants

Speaking of denim, it is somehow rugged and cool, yet casual. It is an item that tends to lead such an image. But when I put the perspective of "urbanism" into it, it was like a new one. Introducing the jewelry brand URVIN (Irvine), a brand created by JAPAN BLUE JEANS, a leader in Japanese denim.

Linen with a rough and glossy feel

UP120102 Drawstring pants are a cotton linen material that we recommend for the spring and summer season. Pants with a relaxed wide silhouette and an elegant look. The cloth is thicker than the image of general linen pants and the vertical silhouette is beautiful. It has excellent breathability, water absorption, and moisture absorption, making it hard to stick to the skin even when sweating. Cotton hemp denim that has both the rough feel of hemp and the good gloss of goods. Pants for everyday use as well as for slightly modified occasions.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word combining URVAN (urban) + VINTAGE (vintage). To pursue vintage-like processing and models inspired by old things, despite their urban silhouettes and designs. A beautiful feminine line that fits into modern times while cherishing the commitment to materials. Aiming for a dignified woman who values ​​high-quality materials and comfort only in basic items that aren't caught only by trends, we aim to be a denim brand that can stay with us no matter how many years.

Insatiable challenge as a fabric maker

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major production area of ​​Japanese denim. JAPAN BLUE JEANS, a historical land that has flourished as a cotton cultivation area, has been selling denim fabrics to jeans manufacturers in Japan and overseas as a manufacturer of denim fabrics. Since being praised for the sample of denim produced for fabric promotion, we are gradually turning to establishing our own brand.

As a result of exploring what denim fabrics are different from others and what can be done as a denim fabric manufacturer in Japan, in order to continually pursue the ancient Japanese blue (hon-ai) and maximize the goodness of denim It proposes to propose world-class "genuine products" that stick to ultra-low-tech traditional techniques.