Keep it long, treasure it long.

Carving design

The dishes used at the dining table will look neat when they have the same design. Also, if it is a simple one that can be used in both Japanese and Western, it will make the food look delicious and produce a fun dining table without having a lot of tableware.

Express with "engraving"

Pottery can be expressed in a variety of ways, including its shape, pattern, color, texture, and gloss. Seto ware, which has a history of 1300 years, is a pottery that has been popular with Japanese people for a long time, and it has inherited the high level of technological strength that it is said that there is no pottery that cannot be made in Seto. HORITSUKE, who has been working as a prototype for containers for many years in the Seto area, proposes a container that matches the modern dining table by making the best use of the shadows of "carving".

Even though HORITSUKE is the most engraved feature, the shape of the container has been redesigned from the classic ones that have been used daily since ancient times, and ease of use has been emphasized. The pattern that gives off will adapt to the dining table regardless of whether it is Japanese or Western.

Ii Bowl Daichu 2 pieces Set Tokusa (Large) and Net (Medium) are white porcelain couple bowls. The ten-cursive pattern that extends straight up is derived from the evergreen fern plant of the Tokusa family and is known as an auspicious pattern that means growth and prosperity since the Edo period. The mesh pattern is also an old-fashioned pattern that is said to have been originally transmitted from the Silk Road, and is said to be an auspicious pattern because it means "happiness can be saved in the net" and "nets do not always come together".

Each pattern is carefully carved in a white porcelain that looks slightly bluish and casts a beautiful shadow. The white porcelain bowl goes well with white rice as well as brown rice and red rice, and you can use it without getting tired. The lucky pattern set is also recommended as a celebration item for happy birthdays such as marriage and birthdays.

Soldier's technology

Seto City, Aichi Prefecture, is a major production center of pottery known as Setomono. HORITSUKE conveys the local manufacturing techniques and ceramic culture to modern life.

For the ceramic production in the Seto / Mino region, mass production was required especially while keeping the cost down after the war, and it was common for the division of labor to be different depending on the process such as kiln, glaze, substrate, and mold. The manufacturer that is the base of HORITSUKE has been making molds for vessels for about 50 years. HORITSUKE takes advantage of the technology cultivated in mold manufacturing, and is not a method of decorating the finished container such as painting or dyeing, but engraving the pattern from the stage of the prototype of the container, We create a delicate and sophisticated container that takes advantage of its goodness.

Molds are indispensable for mass-producing tableware. It is a brand that conveys the culture of ceramics by creating a container in which the high technology accumulated by the ancestors is felt as an added value.