Keep it long, treasure it long.

Soft and clear shirt

The fashion is changing, and clothes are one of the most prominent ones. However, even after all, the desire to use it for a long time, the attachment to the things I have been using, and the comfort of wearing things can not be explained only by fashion and obsolescence. With that in mind, SETTO, a brand born from a textile maker in Kojima, Kojima Prefecture, considers it a long-term partner and continues to make straightforward clothes. Among them, this time we will introduce a shirt that creates a beautiful silhouette.

Create a silhouette with a box type

LIBERTY FARMS SHIRT is a collarless clean shirt. When you wear it and open your hands, it is a box type with almost the same length and width, but the silhouette is sophisticated thanks to the fine shirt fabric with a feeling of falling and the tuck in the back. You can wear it cleanly while having the pleasure of not picking up your body shape. I think it's cute to wear a collarless shirt with all the buttons tightly tightened to the top, but of course you can also remove the buttons and wear it as a haori. Also, if you put a thin scarf on your neck, you can create highly sensitive styling.

Introduced as an app pre-sale at ZUTTO, is a gingham plaid with British Liberty print. The gingham check shirt is a standard item, but it has a fluffy A-line so it has a fresh taste and gives a men's-like pattern a soft impression.

It's navy and black, so it's easy to coordinate without choosing the color of the bottoms to match. Previously, it was accepted that slender tops and slender bottoms are slender, but even if they both have a generous silhouette, they will not lose their sophistication.

The key to fabric making is “cotton”

From the backbone as a fabric manufacturer, we are researching and developing from high quality cotton blends from various countries. Originally spun yarn that matches the characteristics of each cotton in the world. The original yarn that maximizes the goodness of cotton will lead to a sense of presence and a presence in textiles over time.

We pay particular attention to the process of making, and in order to bring out the individuality of carefully selected cotton, we spun cotton into threads and adjust the rotation speed of machine parts called cams in units of 0.1 seconds to create a unique tasteful texture. .. Cotton is an agricultural crop, and the quality of cotton varies every year, but it is made by finely adjusting it so that it has a texture of a certain quality.

What is used in this FARMS SHIRT is Giza cotton, which is the 50th spun yarn. The 50th place is an elegant and soft piece that is classified as a dress shirt. Giza cotton is a kind of Egyptian cotton, which is said to be super-long cotton. Each fiber is a rare kind that is very long, but the longer the fiber, the finer the thread can be made, so it is completed. The fabric is light, supple and durable.

Partner clothes

SETTO continues to make comfortable clothing, assuming it will be used for a long time. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile maker in Kojima, Okayama known for providing materials to domestic and overseas brands.

Kurashiki/Kojima, which is now called the holy land of denim, used to be an island in the Seto Inland Sea. On the land that was reclaimed from shallow water, cotton, which is more salty than rice, was cultivated and the spinning industry developed. Kojima became a leading jeans production area after the war, when Western clothing began to be developed, and after the war, the United States boomed in workwear and jeans even after the war. Japan Blue Co., Ltd. has been making casual wear fabrics in Kojima with such a history. That's why we continue to make convincing and valuable clothes.

The characteristic of SETTO is that it considers the development of materials as a design and sticks to the threads, fabrics, colors and shapes based on the know-how gained through the planning and sales of textiles. Thinking as a partner for a long time, we continue to make clothes that value the essence while discovering the surprises, the joys of discovery and the enjoyment of everyday life.