Keep it long, treasure it long.

Dress for summer

STAND COLLAR CHAMBRAY dress of SETTO with beautiful refreshing blue. It's a clear color reminiscent of the summer sky, and it feels like you'll be able to feel fine just by wearing it.

Enjoy the secular change of denim

The collar that has stood up has a classical atmosphere, and the design can be said to be the face of a dress. It's cute that it has two small buttons and a little bit. Depending on your height, the sleeve length is slightly above your elbows, so it's a good balance with the stand collar. You can fold the sleeve and wear it if you like.

The STAND COLLAR CHAMBRAY dress is a long dress that you can wear with just one piece, and it looks great with layered leggings and wide pants. All the buttons can be removed to the bottom, so it's fresh to wear as a long haori shirt on a tank top.

The key to fabric making is “cotton”

From the backbone as a fabric manufacturer, we are researching and developing from high quality cotton blends from various countries. Originally spun yarn that matches the characteristics of each cotton in the world. The original yarn that maximizes the goodness of cotton will lead to a sense of presence and a presence in textiles over time.

We pay particular attention to the process of making, and in order to bring out the individuality of carefully selected cotton, we spun cotton into threads and adjust the rotation speed of machine parts called cams in units of 0.1 seconds to create a unique tasteful texture... Cotton is an agricultural crop, and the quality of cotton varies every year, but it is made by finely adjusting it so that it has a texture of a certain quality.

Partner clothes

The fashion is changing, and clothes are one of the most prominent ones. However, even after all, the desire to use it for a long time, the attachment to the things I have been using, and the comfort of wearing things can not be explained only by fashion and obsolescence. With that in mind, SETTO, a brand born from a textile maker in Kojima, Kojima Prefecture, considers it a long-term partner and continues to make straightforward clothes.

It has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Kojima, which is known for providing materials to domestic and overseas brands.

Kurashiki/Kojima, which is now called the holy land of denim, used to be an island in the Seto Inland Sea. On the land that was reclaimed from shallow water, cotton, which is more salty than rice, was cultivated and the spinning industry developed. Kojima became a leading jeans production area after the war, when Western clothing began to be developed, and after the war, the United States boomed in workwear and jeans even after the war. Japan Blue Co., Ltd. has been making casual wear fabrics in Kojima with such a history. That's why we continue to make convincing and valuable clothes.

The characteristic of SETTO is that it considers the development of materials as a design and sticks to the threads, fabrics, colors and shapes based on the know-how gained through the planning and sales of textiles. Thinking as a partner for a long time, we continue to make clothes that value the essence while discovering the surprises, the joys of discovery and the enjoyment of everyday life.