Keep it long, treasure it long.

A shirt that looks great

GS530301 antique-like shirt WHITE STRIPE with striking eye-catching stripes.
Looking at the side, it is characteristic that there is a triangular switch that looks like a slit at first glance. It is a shirt packed with design that you can see the mode in the simple.


The clothing proposed by URVIN, a brand of Okayama and Kojima, which is one of the leading denim producing areas in Japan, is not limited to denim, but any one that makes you feel "urban". A unified style is born because it is a brand that consistently performs from fabric selection to pattern, sewing and finishing.

Adult femininity


The fluffy lines create a calm atmosphere that is feminine for adults, while creating a silhouette that makes it difficult to expand your body shape. The men's-like stripes are made from 100% cotton broadcloth. The material has a crisp texture that can be worn on or off, and it is also outstandingly versatile.

GS530301 Antique-like shirt WHITE STRIPE is also recommended for layering. Switching the side is not only easy to move, but also easy to coordinate. By making the best use of the striped fabric and using borders on the side switching parts, the design is sharpened. Not only can you simply decide on jeans, but you can also look into the bottoms from the side, expanding the range of coordination.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that is a combination of URBAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things, while having an urban silhouette and design. While valuing the commitment to materials, a beautiful feminine line that fits into modern times. We aim to be a denim brand that will continue to be a part of the denim brand for dignified women who value high-quality materials and comfort for basic items that are not limited to trends.

Insatiable challenge as a fabric maker

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major producer of Japanese denim. JAPAN BLUE JEANS has been selling fabrics to jeans manufacturers in Japan and overseas as a manufacturer of denim fabrics in a land with a background that has historically prospered as a cotton cultivation area, but from a famous collection brand in Europe, denim Since we were praised for the denim samples we made to promote the fabric, we will gradually move to establish our own brand.

As a result of exploring what denim fabrics are different from others and what Japanese denim fabric manufacturers can do, in order to pursue the insatiable pursuit of ancient Japanese blue (honai) and to maximize the goodness of denim. We are advocating the proposal of world-class "genuine" made by sticking to ultra-low-tech traditional techniques.