Keep it long, treasure it long.

Has a leg length effect

An Ikamune shirt that you can wear when wearing a tailcoat. With the motif of such an Ikamune shirt, a shirt that also has femininity has appeared from URVIN.

The clothing proposed by URVIN, a brand of Okayama and Kojima, which is one of the leading denim producing areas in Japan, is not limited to denim, but any one that makes you feel "urban". A unified style is born because it is a brand that consistently performs from fabric selection to pattern, sewing and finishing.

Adult femininity

The GS130301 Ikamune shirt, which uses 4oz white denim fabric, is characterized by having a classical atmosphere like a dress shirt while having a casual texture. A comfortable piece of light ounce denim shirt with a silky and smooth feel.
This shirt is worn with the back side open. Using 6 plump and thick shell buttons, it gives a feminine impression.
One of the features is the standing collar devised so that the collar area can be seen clearly. Standing collar type shirts without a collar are easy to challenge even for those who do not usually choose shirts. The sleeves with one button are wide and gathered for femininity.

URVIN's GS130301 Ikamune shirt WHITE that creates a neat impression. As it is finished in a compact length, it has a leg length effect. The upper body looks small and goes well with long skirts and wide pants.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that is a combination of URBAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things, while having an urban silhouette and design. While valuing the commitment to materials, a beautiful feminine line that fits into modern times. We aim to be a denim brand that will continue to be a part of the denim brand for dignified women who value high-quality materials and comfort for basic items that are not limited to trends.

Insatiable challenge as a fabric maker

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major producer of Japanese denim. JAPAN BLUE JEANS, which has historically prospered as a cotton cultivation area and has wholesaled fabrics to domestic and overseas jeans manufacturers as a manufacturer of denim fabrics, has been denim from a well-known collection brand in Europe. Since we were praised for the denim samples we made to promote the fabric, we will gradually move to establish our own brand.

As a result of exploring what denim fabrics are different from others and what Japanese denim fabric manufacturers can do, in order to pursue the insatiable pursuit of ancient Japanese blue (honai) and to maximize the goodness of denim. We are advocating the proposal of world-class "genuine" made by sticking to ultra-low-tech traditional techniques.