Keep it long, treasure it long.

One wash that is neatly organized

One wash denim that is easy to match with any tops. Introducing Nadia UP139101 High Tapered Denim OW is one that is even easier to wear and match.

Speaking of denim, it's rugged and cool, yet casual. It is an item that tends to be preceded by such an image. However, when I put the perspective of "urbanity" into it, a new book was born. Introducing the gem denim that URVIN, a brand of JAPAN BLUE JEANS, which leads Japanese denim, is particular about.

Moderate space and silhouette

Nadia UP139101 High-tapered denim OW has a little space around the waist and a silhouette that is not too tight, so even those who are resistant to skinny jeans can easily try it. The tapered line that narrows from below the knee to the hem makes your legs look beautiful while covering the areas you care about. With a deep rise design, it is easy to choose a fit that does not feel unreasonably cramped every day.

Easy-to-wear one-wash type that has been lightly washed in advance. It's a dark tone, so if you combine it with a light top such as white, it will tighten the whole. It goes well with unique dark colors such as orange and green. It's casual like denim, but it also has a chic atmosphere, so it goes well with shirts. We have prepared it, so please choose according to your preference.

You can wear it like leggings to match the dress, and the silhouette that continues to the legs is beautiful, so it is nice to wear a soft and voluminous knit, show your legs and wear it smoothly. The length is a little short, so please show your color socks and enjoy the coordination in the cold season.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that is a combination of URVAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things, while having an urban silhouette and design. A beautiful feminine line that fits into modern times while valuing the commitment to materials. We aim to be a denim brand that will continue to be a part of the denim brand for dignified women who value high-quality materials and comfort for basic items that are not limited to trends.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major producer of Japanese denim. JAPAN BLUE JEANS, which has historically prospered as a cotton cultivation area and has wholesaled fabrics to jeans manufacturers in Japan and overseas as a manufacturer of denim fabrics, has been denim from a well-known collection brand in Europe. Since we were praised for the denim samples we made to promote the fabric, we will gradually move to establish our own brand.

As a result of exploring what denim fabrics are different from others and what Japanese denim fabric manufacturers can do, in order to pursue the insatiable pursuit of ancient Japanese blue (honai) and to maximize the goodness of denim. We are advocating the proposal of world-class "genuine" made by sticking to ultra-low-tech traditional techniques.

Newness created by low-tech technology

Ultra-low-tech technology is the weaving of denim fabric using an old-fashioned power loom. In order to weave denim that does not impair the characteristics of the cotton material, fits the body, and achieves natural and beautiful discoloration, it is essential to use an old-fashioned power loom that weaves at a low speed without applying tension to the threads as much as possible. JAPAN BLUE JEANS continued to stick to this old-fashioned power loom that disappeared due to mass production of denim, and at its denim weaving factory, 10 automatic loom "GL-9" made by "TOYODA" that was active in the early days of domestic denim The stand is operating. At JAPAN BLUE JEANS, this non-flat, uneven denim is the real thing.

From the backbone as a fabric maker, research and development from the combination of high quality cotton from various countries. Originally spun yarns that match the characteristics of each cotton in the world. The original yarn that maximizes the goodness of cotton leads to the commitment and presence of textiles over time. We are particular about the manufacturing process, we spin cotton into threads to further bring out the individuality of carefully selected cotton, and adjust the rotation speed of mechanical parts called cams in 0.1 second units to create a unique and tasty texture. .. Cotton is a crop, and the quality of cotton becomes uneven every year, but it is made to fine-tune it to bring it closer to a certain quality of texture.

In addition, the white core of the thread is indispensable for discoloration of jeans. This core white can be made by a dyeing method unique to indigo called "rope dyeing" that dyes while touching the air. Since the company was founded, we have emphasized that rope dyeing affects the discoloration of jeans, and we have been making jeans that can enjoy various changes by repeating trial and error of cotton quality, spinning, and weaving suitable for rope dyeing. .. And as a denim maker, we are always researching cutting-edge dyeing technology.