Keep it long, treasure it long.

Don't you find yourself putting away your raincoat once the rainy season ends—the very coat you longed for when the rain was heaviest?

In fact, a raincoat blocks rain far more reliably than an umbrella or rain boots, and it comes in handy in all kinds of situations: when it's a bit chilly out, for commuting by bicycle, for outdoor activities, and more.

Alongside some common examples of raincoats that tend to end up forgotten in the closet, we'd like to introduce all-weather wear that you'll genuinely want to wear now—made with world-class technology.

In Kanazawa, Ishikawa Prefecture—a place where it rains on 185 days a year, roughly half the calendar—stands Maegaki Co., Ltd., a rainwear factory with 100 years of history and world-class technical skill.

In this region, known as Japan's "textile kingdom," Maegaki has built a reputation for quality so high that top outdoor brands from around the world keep the orders coming. Having faced the rain and thought deeply about it for 100 years, Maegaki has planned and developed F/ACSION—rainwear built to perform in even the harshest conditions.

When it comes to function, three things matter most: waterproofing, water repellency, and breathability. 

On a rainy day, what matters is reliably repelling water while still being comfortable to wear.

F/ACSION combines these three essential functions in its original "BARRIER EFFECT." fabric, and adds two more qualities—style and convenience—for five defining features in total.

A water pressure resistance of 10,000mm would already be more than sufficient, yet F/ACSION goes beyond that

Excellent water repellency that also makes maintenance easy

The original 3-layer waterproof, breathable fabric offers more than 8 times the usual breathability

Here, let's look at some examples of raincoats that tend to get put away once the season ends.

・Too heavy

・Not long enough

・The fabric has deteriorated

・It looks so much like rain gear that it's hard to wear unless it's really pouring

・Hard to move around in 

F/ACSION carefully solves each of these problems.

Can be rolled up small enough to fit in a pocket

What's more, the thin yet durable ripstop fabric weighs an ultra-light 270g—so light you'll forget you're wearing it. Its design means you can wear it even when it's not raining, and its moderately stretchy fabric makes for surprising ease of movement. There's little sense of restriction in everyday motions, greatly reducing the stress of moving around.

Heading out on a rainy day—holding an umbrella while worrying about your footing—is never quite the carefree experience you'd like it to be. Umbrellas, rain boots, and rainwear should all be as light and easy to move in as possible.

And its simple, chic design pairs easily with everyday clothes, making it an outer layer that's a pleasure to wear for anyone who enjoys dressing well—a coat you'll want to wear again and again, rain or shine.

F/ACSION brings together the high level of protection and performance found in cutting-edge outdoor wear with a refined design you'll want to wear around town, and a premium feel that adds a little richness to daily life. It transforms the raincoat—so often put away once the season ends—into an everyday piece of outerwear you'll reach for all year round.