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ZUTTO Journal

Brand Stories

【BRAND INTERVIEW】Fukuda Orimono|A Light-Permeable Stole Born from an Unwavering Dedication to Fabric-Making
A stole woven from an extremely fine 120-count thread, born from a textile maker's ongoing question and challenge: what does it mean to create "good fabric"? Take a look at the light-permeating stole from Fukuda Orimono (福田織物), along with the story behind its creation.
2026.10.01 / Brand Stories
スタイルアップも実現する、太畝のコーデュロイのイージーパンツ。
昨年好評だった、太畝のコーデュロイを使ったイージーパンツをリニューアル。程よくゆとりのあるリラックスシルエットは秋冬の装いにしっくりと溶け込み、着こなしに悩まず、かつ飾り立てすぎない、自然なスタイルを作れる一本です。
2026.09.13 / Brand Stories
Wear it like a talisman and enjoy the way it changes over time. Silver jewelry by ERICKA NICOLAS BEGAY.
Introducing ERICKA NICOLAS BEGAY, a silver jewelry brand that gives off a cool, refreshing sparkle. With stories steeped in history and culture, these pieces of jewelry can be cared for and cherished for years to come, becoming something like a treasured talisman in your life.
2026.09.09 / Brand Stories
# SoupleLuz's Organic Cotton Innerwear — So Comfortable You'll Want to Wear It Every Day
From SoupleLuz, a brand devoted to exploring your own personal comfort, organic cotton innerwear has arrived. Choose from three items—a bra pad camisole, a bra, and shorts—mixing and matching them to suit your mood, outfit, or plans for the day. Their soft, gentle texture feels so good against the skin that you'll want to wear them every day.
2026.09.09 / Brand Stories
Perfect for combating summer air conditioning. An elegant, packable cardigan that also works well for office settings.
Differences in temperature between indoor and outdoor spaces can contribute to summer fatigue and a general feeling of sluggishness in the body. To minimize the impact on your body as much as possible, it's said to be important not to let yourself get too cold in air-conditioned spaces. Here, we introduce a ZUTTO original cardigan that comes in handy as a countermeasure against summer air conditioning.
2026.07.31 / Brand Stories
Introducing our new "Wide Denim" — lightweight and comfortable enough to wear all year round. Style them full-length or with a rolled-up cuff.
These pants pair well with slightly sharper styles, like shirts, and can be worn year-round regardless of season—a piece you'll be glad to have in your wardrobe. We've updated the design with the addition of back pockets, making them even more practical to use.
2026.07.31 / Brand Stories
【Brand Interview】Lightweight yet durable, made-in-Japan nylon backpacks and body bags. NIZYU KANO's approach to craftsmanship, valuing the user's perspective.
"NIZYU KANO" is a made-in-Japan brand launched by two people with backgrounds at a bag manufacturer. We spoke with the brand's representative, Miwa-san, about the fabric co-developed with a manufacturer in Fukui Prefecture and about the functionality of the bags.
2026.07.31 / Brand Stories
Feel the history and sculptural beauty within. The appeal of Asahi, vulcanized deck shoes from Kurume
In Kurume, Asahi Shoes has spent more than 120 years making shoes shaped to fit Japanese feet. Here, we take a closer look at the appeal of Asahi's vulcanized deck shoes, with their smart design and functional beauty.
2026.07.31 / Brand Stories
Ultimate Relaxation Through Sitting: Set Yourself Free with ZAF
Have you ever caught yourself thinking so hard, or concentrating so intently on something, that you forgot to breathe? In today's world, where new environments and information keep piling up one after another, there simply aren't enough hours in the day once you start taking on everything you want to do. Amid busy days filled with work, housework, and childcare, you might long for some time to just space out, and think, "Let's go somewhere relaxing this weekend." But even then, you probably won't actually find the time to unwind.
2026.07.31 / Brand Stories
The dignified presence of a Shaker box made to hold your treasures. A beauty of utility rooted in a philosophy of everyday living.
Shaker boxes, shaped by bending cherry wood. The first time I saw one, its sheer beauty made me feel that it wasn't just a box for storing things—I wanted to put my own treasures inside it. What would you put in yours? These wooden boxes pursue functional beauty for everyday life, and simply placing something inside a Shaker box makes you want to treasure it all the more.
2026.07.30 / Brand Stories
Cool and airy. An original wide culotte pants that lets you enjoy an elegant, relaxed style.
With its smooth, silky fabric that flutters gently and lets the breeze pass through with every step you take, we've created easy pants that are wonderfully light—just right for these muggy, humid days when fatigue can build up before you even notice it. They're also great as one-mile wear.
2026.06.10 / Brand Stories
Statement-making easy pants that work just as well on their own or layered. Cotton Viyella Botanical Easy Pants
The ZUTTO original Cotton Vichy Botanical Easy Pants we're introducing this time are a wonderful item that's easy to incorporate even for adults who tend to wear simple clothing, yet still adds a touch of elegance. Simply swapping your everyday simple pants for these makes it easier to balance your outfit, giving you a look that's visually vibrant while still feeling comfortable to wear.
2026.04.20 / Brand Stories
The Craftsmanship Only Handwork Can Achieve (Leavers Lace Edition)
There's a reason behind every item ZUTTO chooses to carry. We'd like to share the background of our approach—one that values not just uniformity, but also the individuality and handmade character found in things like pottery—so you can get a sense of it before you buy.
2026.04.09 / Brand Stories
Rethinking sleep quality starting from the material itself. Original French linen pajamas that bring order to the end of the day.
Linen pajamas turn out to be surprisingly comfortable not only in the height of summer but also on winter nights, when the warmth of the bedding might otherwise make you feel sticky—we found that they let us sleep soundly right through to morning without any stuffiness. Realizing that this fabric could support comfortable sleep all year round, we created an original pajama design, simple enough for a wide range of people to wear and love.
2026.04.01 / Brand Stories
Gathered at the hem for a clean, polished look. Cotton pullover
Whether you're heading out on a day off or spending a relaxing day at home, it's always handy to have a top that looks effortlessly put-together with minimal styling. ZUTTO's original "Gizandi Cotton Tenjiku Hem-Gathered Long-Sleeve Pullover" stands out for its elegant, subtly glossy tenjiku fabric and the three-dimensional silhouette created by gathers at the front hem. It's a piece designed with careful attention to balance—gently covering the body's shape while still looking neat and refined.
2026.03.18 / Brand Stories

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