Keep it long, treasure it long.

Elegant corduroy

SETTO corduroy dress named "HIROGARU". As the name suggests, this dress has a nice silhouette that spreads softly, but it is also a piece that is particular about materials and details. Corduroy, which can be enjoyed only in the chilly season, is a material that gives a warm and simple coordination impression. Introducing a dress that you can look forward to every autumn.

Casual, but mature

HIROGARU corduroy dress made of 100% cotton with a soft and comfortable feel. It is a dress with a deep taste unique to corduroy, but it is not just made casual, but it is finished in a piece with an adult atmosphere by paying attention to the silhouette and details. The collar has no collar, and the front has a fly design that hides the buttons, giving a timeless and minimalist impression. In addition, there are seam pockets on the side, making it practical. Corduroy has heat retention, so you can wear it like an outerwear, and it is a handy dress when you want to add a bit to your coordination.

Although the material gives a casual impression, it has a calm atmosphere with a clean design. You can make it casual with denim, or you can make it more feminine with flared skirts. Even if a simple shirt or cut-and-sew isn't enough, you can quickly change it into a mature look by putting it on.

The key to making fabrics is "cotton"

From the backbone as a fabric maker, SETTO is researching and developing from the combination of high quality cotton from various countries. Originally spun yarns that match the characteristics of each cotton in the world. The original yarn that maximizes the goodness of cotton leads to the commitment and presence of textiles over time.

We are particular about the manufacturing process, we spin cotton into threads to further bring out the individuality of carefully selected cotton, and adjust the rotation speed of mechanical parts called cams in 0.1 second units to create a unique and tasty texture. .. Cotton is a crop, and the quality of cotton becomes uneven every year, but it is made to fine-tune it to bring it closer to a certain quality of texture.

Clothes to be a partner

SETTO continues to make comfortable clothes, assuming that it will be used for a long time. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, which is known for providing materials to domestic and overseas brands.

Kurashiki and Kojima, now known as the sacred place for denim, used to be an island in the Seto Inland Sea. In the land created by reclaiming shallow water, the cultivation of cotton, which is more salty than rice cultivation, has become popular, and the spinning industry has developed. Kojima has been involved in school clothes and jeans since before the war, when the westernization of clothing began, and after the war, after the American workwear boom and jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has been making casual wear fabrics in Kojima, which has such a history. That's why we are still making convincing and valuable clothes.

The feature of SETTO is that the development of materials is also regarded as design, and we are particular about threads, fabrics, colors and shapes based on the know-how gained in the planning and sales of textiles. Thinking of clothes as a long-term partner, we continue to make clothes that value the essence while discovering the surprises, joys and joys of discovery in our daily lives.