Keep it long, treasure it long.

Light comfort is fascinating

YONETOMI NEW BASIC was born from Yonetomi Seni Co., Ltd., a long-established manufacturer that has been working on the development of knit textile technology since its foundation and has received high acclaim for its unparalleled quality. We do not allow compromises in terms of fabrics, manufacturing methods, comfort, etc., in order to create a basic item that is close to the "new daily life" and that everyone who wears it will be satisfied with. From YONETOMI NEW BASIC, we would like to introduce the unisex soft lambswool knit BLUE. The soft texture and warmth created by the material will make you feel relaxed and comfortable. If you wear a dark coat, it tends to give a heavy impression, but when you see the bright soft lambswool knit BLUE, it becomes light and stylish.

Light comfort and appearance created by the manufacturing method and materials

Despite being a middle gauge knit, the soft lambswool knit is supple and light to wear. It's heavy and doesn't make your shoulders stiff, and it's a knit that you can't help but pick up when you want to wear it with an inner layer or a coat in the middle of winter. It's not a quirky design, but a classic design that is timeless, so it's easy to match with your own clothes, and it's a piece you'll love for a long time to come. It has a loose fit, but the rib design on the neck and sleeves is sharp and beautiful, and it doesn't look bulky, so you can wear it beautifully.

The raw material is wool harvested from 5 to 7 month old lambs of excellent pedigreed merino breeds that grow in the rich pastures of the Cooma region in the southeastern part of Australia. Lambswool is soft, supple, lustrous and warm. The high-quality material creates a layer of air between the hair and the hair, so you can feel the gentle warmth without losing your body temperature.

BLUE is a beautiful color like turquoise and the sea. The nuanced blue color is a main-class knit that can be coordinated with just this one piece. For bottoms, for example, if you choose denim + leather shoes, it will look like a snapshot from overseas, and it is a fashionable color that you can enjoy combining with colored socks.

From Yamagata, a knit production area

In Yamanobe Town, Yamagata Prefecture, many farmers raised silkworms, and the government encouraged farming villages to raise sheep as a side business. An industrially developed area. At one time, there were many knitwear manufacturers, but the number of factories decreased as production increased overseas. Under these circumstances, Yonetomi Seni Co., Ltd., founded in 1952, has continued to knit sweaters while honing its advanced knit textile development technology.

Everything from material development to product development and mass production is done consistently at our own factory in Yamanobe-cho.When we hear about new materials, we take the lead in incorporating them, actively working to create new products, and creating good products in a good environment. With the desire to have fun and bright production under the factory, we introduced the first knitting computer and have been developing various textiles on a daily basis. With a total of 43 fully automatic flat knitting machines, we boast the largest production system in Japan and one of the world's leading low-gauge production systems.

The founder repeated trial and error for two years to overturn the established theory that "knitwear can't be worn in summer", and it seems that he openly disclosed the manufacturing method of the summer sweater he created within the production area. The knitting industry, which was limited to winter and could only operate for half a year, is now able to operate all year round, bringing about a major change. Even now, he continues to search for ways to express himself without resting on history and tradition. YONETOMI NEW BASIC is a knit project that pursues basics by making full use of the development technology that such a manufacturer has accumulated over many years. Aiming to "create a unique personality out of commonplace things", we create basics that are close to the "new daily life" by adding clever details and casual arrangements that can only be done by a factory.