Keep it long, treasure it long.

Do not choose bottoms

A popular denim jacket with a casual and stylish impression. Denim jackets born in the United States have models that were loved by the times, and were named 1ST, 2ND, 3RD, and 4TH, respectively. This is a 2ND type denim jacket. It is the first place that has been changed to a shape that makes it easier to balance the coordination by firmly following the slightly retro and stylish features of the 2ND type such as pockets on both chests, front pleats, and side adjusters.

G Jean for women

The 12oz selvedge 2ND type denim jacket OW, which has a charming rounded silhouette when worn, is characterized by being comfortable to wear while retaining the 2ND type details. The length that fits on the hip is a little long design for a denim jacket. I had the impression that denim jackets, which are often worn in just the right size, are difficult to fashion, but with this length, you don't have to worry about wearing them as if you were wearing a normal outerwear. It is a denim jacket that looks like pants, a long skirt, a dress, and just put on your usual coordination.

The fabric is 12 ounces of selvedge denim. Selvedge denim is a denim fabric woven using an old-fashioned loom, and is characterized by the ability to see the "ears" at both ends of the fabric. The weak tension weaving unique to old-fashioned power looms has unevenness in the fabric, and you can enjoy a unique and simple texture. As it is a slowly woven denim, it fits well on the skin, and it is an attractive fabric that fits your body shape as you continue to wear it.

The URVIN denim jacket is cute whether you open or close the front button. Roll up your sleeves for a refreshing look. It can be worn in a wide range of styles, from casual styles that make use of the 2ND type silhouette originally made as workwear, to beautiful adult styles that combine shirts and skirts.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that is a combination of URVAN (urban) and VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things, while having an urban silhouette and design. While valuing the commitment to the material, a beautiful feminine line that fits into the present age. We aim to be a denim brand that will continue to be a denim brand for dignified women who value high-quality materials and comfort for basic items that are not limited to trends, even after many years.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major producer of Japanese denim. JAPAN BLUE JEANS, which has historically prospered as a cotton cultivation area and has wholesaled fabrics to jeans manufacturers in Japan and overseas as a manufacturer of denim fabrics, has been denim from a well-known collection brand in Europe. Since we were praised for the denim samples we made to promote the fabric, we will gradually move to establish our own brand.

As a result of exploring what denim fabric is different from others and what Japanese denim fabric maker can do, in order to pursue the insatiable pursuit of ancient Japanese blue (honai) and to maximize the goodness of denim. We are advocating the proposal of world-class "genuine" made by sticking to ultra-low-tech traditional techniques.

Newness created by low-tech technology

Ultra-low-tech technology is the weaving of denim fabric using an old-fashioned power loom. In order to weave denim that does not impair the characteristics of the cotton material, fits the body, and realizes natural and beautiful discoloration, it is indispensable to use an old-fashioned power loom that weaves at a slow speed without applying tension to the threads as much as possible. JAPAN BLUE JEANS continues to stick to this old-fashioned power loom that has disappeared due to the mass production of denim, and it is said that denim with unevenness that is not flat is the real thing at JAPAN BLUE JEANS.

From the backbone as a fabric maker, research and development from the formulation of high quality cotton from various countries. Originally spun yarns that match the characteristics of each cotton in the world. We are particular about the manufacturing process and spin cotton into threads to bring out the individuality of carefully selected cotton to create a unique and tasty texture. Cotton is a crop, and the quality of cotton becomes uneven every year, but it is made to fine-tune it to bring it closer to a certain quality texture.