Keep it long, treasure it long.

I won't give up on my comfort and fashion

UPT1000L31 easy baker pants with the soft texture of cotton. Easy baker pants that you can wear without worrying about your body shape because the hem width is roomy. The slightly short length allows you to see the ankles, and it is refreshing and wonderful to wear pumps or sandals to show off your ankles.

Can be worn loosely

UPT1000L31 easy baker pants with a perfectly balanced silhouette that gently spreads toward the hem. It's thin and cool to wear, so you can wear it with confidence even in the sweaty season. The great thing about it is that it can be adjusted with the elastic waistband and string, so even if you tuck the top in at the waist, you won't feel cramped and comfortable to wear. The hem is left uncut and finished like a fringe, making it a perfect accent.

Two colors are available: indigo with a calm impression and natural with a soft expression. Both are basic colors that are easy to mix and match, so they will blend in with your everyday outfits. It looks great with a plain T-shirt, and goes well with a feminine blouse that spreads softly. The length is a little short, so you can wear it with pumps or sandals to make your ankles look refreshing.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that combines URVAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things while maintaining urban silhouettes and designs. Beautiful lines that fit into modern women while valuing the commitment to materials. We aim to be a denim brand that stays close to the dignified women who value high-quality materials and comfort in basic items that are not limited to trends, even after many years.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major production area of Japanese denim. JAPAN BLUE JEANS has been a wholesaler of denim fabrics in a land that has historically prospered as a cotton-growing area. After receiving praise for the denim samples that were produced to promote the fabrics, he gradually turned to establishing his own brand.

As a result of exploring what denim fabric is different from others and what we can do as a Japanese denim fabric manufacturer, We aim to propose world-class “genuine products” made with ultra-low-tech traditional techniques.

Innovation created by low-tech technology

Super low-tech technology means weaving denim fabric using an old-fashioned power loom. In order to weave denim that does not impair the characteristics of the material cotton, fits the body well, and achieves natural and beautiful color fading, it is essential to use an old-fashioned power loom that slows down the weaving speed with as little tension as possible on the thread. JAPAN BLUE JEANS continues to stick to this old-fashioned power loom, which disappeared due to the mass production of denim.

From our backbone as a fabric manufacturer, we research and develop from the combination of high-quality cotton from various countries. We spin original yarns that match the characteristics of cotton from all over the world. We are also particular about the manufacturing process, and we spin the cotton into yarn to bring out the uniqueness of the carefully selected cotton, creating a unique and tasteful texture. Cotton is an agricultural product, and the quality of the cotton is uneven every year.