Keep it long, treasure it long.

Carrying Kasuri

The texture of linen woven into obi fabric is refreshing and exudes a refined Japanese elegance. Noto-jofu fabric, with its refined handwoven appearance, boasts subdued colors and beautiful, neat kasuri patterns, creating a somewhat modern feel.

This pouch is crafted using Noto-jofu obi fabric. It fits comfortably inside a bag and is convenient for storing essentials. It comes with a small charm made from the kasuri threads created during the weaving process, adding a touch of warmth to the tranquil, handcrafted piece. Each piece features a unique pattern, creating a charmingly unique look.


Excellent Construction

Noto-jofu is made from ramie, a traditional Japanese weave. It has a moderate firmness and a light, crisp texture, and its texture softens and changes with continued use. This extremely durable pouch is a reliable companion for storing and accessing multiple small items. Its size is just right for organizing cosmetics, medicines, accessories, and other small items, making it useful for travel or everyday use.

The charms are made using kasuri thread, a material created through hand-dyeing and printing processes. The pattern-making process is utilized in the small designs, and the maker's meticulous handiwork is evident in the simple shapes.

A New Everyday Style for Noto Jofu

Yamazaki Hemp Weaving Studio was founded in 1891 (Meiji 24) as a dyeing shop in Hakui City, Ishikawa Prefecture, a former hemp-producing region. For over 100 years, it has been the only weaver to preserve the artisanal techniques of Noto Jofu.
Although Noto Joufu was designated an Ishikawa Prefecture Intangible Cultural Property in the early Showa period, the trend toward Western clothing led to a decline in demand for kimonos and a decline in the number of local artisans, leading to the fabric being referred to as "dying away." Despite this, many people still visit from other regions to learn the craft, so the kimono and accessory brand "Noto Joufu YAMAZAKI NOTOJOFU" was established to pass on the traditional techniques that have been preserved for generations to the next generation and to propose the value of Noto Joufu in a new era.

Produced by the only Noto Joufu weaver's workshop, "Noto Joufu YAMAZAKI NOTOJOFU" continues to create linen fabrics that blend into everyday life, using the unique kasuri designs and hand-dyeing techniques of Joufu, with the theme of "encountering Noto's traditional linen fabrics with the dignified everyday."