Keep it long, treasure it long.

One piece spun by long history

The colorful flowers and trees that spread all over the fabric are somehow nostalgic, and it is just as exciting as when you opened a foreign picture book. Liberty print has such a mysterious charm.

The Liberty print is now familiar to you, but if you follow the etymology, it refers to the fabric (textile) handled by the long-established department store in the UK, LIBERTY LONDON. Like the long-established building LIBERTY LONDON (Liberty London), this long-lasting textile fabric makes you feel that it has been loved by many people universally. It is the first place that makes you want.

Long-lasting Liberty print and new design

Liberty pants from LIBERTY LONDON are comfortable as a wing, and feature a beautiful silhouette that makes it difficult to pick up the body line. Because it is a classic pattern that is not influenced by the fashion, it is an item that you can use habitually for a long time. The waist is elastic and can be adjusted by tying the front strap, so you can wear it without stress according to your body.
Not only beautiful shirts, but also simple t-shirts and cut-and-sew, it gives a feminine and gorgeous impression.
Here are two patterns that we will introduce from a huge number of Liberty prints of LIBERTY LONDON.

[JUNO FEATHER]
JUNO FEATHER is a new design of “Hera”, one of Liberty's masterpieces, inspired by peacock feathers. The brilliant blue-green like peacock feathers will catch your eyes. Peacock is said to be a sacred animal because of its beauty and the sacred bird of the Greek mythological goddess Hera. The gorgeous peacock pattern has long been used as a Liberty print.

[SWIM DUNCLARE]
SWIM DUNCLARE with flowers such as sunflower, mallow, angelica, daisies, peonies, hydrangea on chic khaki. From the powerfully drawn flowers, it is gorgeous but feels calm and elegant. SWIM DUNCLARE is a design based on a motif that was redrawn based on Dunclare, who was born in 2009 in Liberty's studio.

A huge archive and tanaron fabric that brings out elegance

The huge archive of LIBERTY LONDON (Liberty London) is characterized by fine patterns with motifs of flowers, trees and animals, and is updated daily with new designs by modern designers. These designs are often printed on the original Tanarone fabric. Tanalone is named for its lone fabric (thin plain weave fabric) made from cotton grown near Lake Tana in Africa.

This tanaron is said to have been developed to reproduce the gloss and feel of silk with cotton, and the weaving is smooth and supple because the fibers are long, long cotton. It has an elegant luster, and it is a very comfortable material that touches the bare skin. What makes me even more happy is that it doesn't get wrinkled. If you put it properly and dry it, you can wear it roughly even if you don't want to wash it.