Keep it long, treasure it long.

Clean and relaxed cropped chino pants

URVIN, a brand from Okayama and Kojima, which is one of the leading denim producers in Japan, proposes clothing that is not limited to denim, but makes you feel "urban". A consistent style has been created because we are a brand that consistently handles everything from selecting fabrics to patterns, sewing and finishing.

UP240201 Chino Pants BGE is a pair of pants that you can wear refreshingly in spring and summer. It is a cropped type with ankles, but the thigh width is relatively loose and is easy to wear. Because it is a durable and glossy weapon fabric, the Chino pants, which tend to have a casual image, are finished in a suit for adults. Perfect for everyday use, it goes well with both T-shirts and pretty shirts, and you can wear a top and show off your belt, or enjoy coordinating with sandals. It's a great item for everyday wear.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that combines URBAN (urban) and VINTAGE (vintage). Pursuing vintage-like processing and models that are inspired by the old, while having an urban silhouette and design. A beautiful, feminine line that fits into the modern era while valuing the attention to materials. We are aiming to be a denim brand that stays with us even after many years, aiming for a dignified woman who values ​​high-quality materials and comfort only for basic items that are not limited to trends.

A tireless challenge as a fabric maker

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, which is a major producer of Japanese denim. JAPAN BLUE JEANS, which has historically prospered as a cotton cultivation area, has wholesaled fabrics to domestic and overseas jeans manufacturers as a manufacturer of denim fabrics, but from a well-known European collection brand, denim After being praised for the denim samples that were produced to promote the fabric, we will gradually move to establish our own brand.

As a result of exploring what is different denim fabric and what can be done as a Japanese denim fabric manufacturer, in order to keep the pursuit of ancient Japanese blue (hon indigo) and to maximize the goodness of denim. Our goal is to propose world-class "genuine products" that are made by sticking to the ultra-low-tech traditional techniques.