Keep it long, treasure it long.

Classical and relaxing

GS130303 antique-like shirt with impressive small black pearl oyster buttons. The focus is on Japanese paper denim. The special fabric woven using 100% cotton indigo yarn and 100% Japanese paper yarn made from Manila hemp is attractive for its smoothness and softness.

The clothing proposed by URVIN, a brand of Okayama and Kojima, which is one of the leading denim producing areas in Japan, is not limited to denim, but any one that makes you feel "urban". A unified style is born because it is a brand that consistently performs from fabric selection to pattern, sewing and finishing.

Special design

The GS130303 antique-like shirt is very light by using Japanese paper, and has excellent deodorant and water absorption and quick-drying properties. It also features a luxurious luster peculiar to Japanese paper. NAVY is dyed with indigo dye, and WHITE has the same composition as denim, using the fabric before dyeing.

The softly expanding line has a calm silhouette that is feminine for adults, but because it uses casual materials, it is not too beautiful and is a well-balanced item. Looking at the side, it is characteristic that there is a triangular switch that looks like a slit at first glance. It is a shirt packed with design that you can see the mode in the simple. Gathered on the back and sleeves, giving a soft and sweet impression. If you have one, it will come in handy at the turn of the season.

GS130303 Antique-like shirt INDIGO is also recommended for layering. URVIN's INDIGO, which has continued to stick to denim, is a simple yet elegant color. Switching the side is not only easy to move, but also easy to coordinate. It expands the range of coordination, such as a style that allows you to look into skirts and wide pants from the side.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that is a combination of URBAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things, while having an urban silhouette and design. While valuing the commitment to materials, a beautiful feminine line that fits into modern times. We aim to be a denim brand that will continue to be a part of the denim brand for dignified women who value high-quality materials and comfort for basic items that are not limited to trends.

Insatiable challenge as a fabric maker

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major producer of Japanese denim. JAPAN BLUE JEANS has been selling fabrics to jeans manufacturers in Japan and overseas as a manufacturer of denim fabrics in a land with a background that has historically prospered as a cotton cultivation area, but from a famous collection brand in Europe, denim Since we were praised for the denim samples we made to promote the fabric, we will gradually move to establish our own brand.

As a result of exploring what denim fabrics are different from others and what Japanese denim fabric manufacturers can do, in order to pursue the insatiable pursuit of ancient Japanese blue (honai) and to maximize the goodness of denim. We are advocating the proposal of world-class "genuine" made by sticking to ultra-low-tech traditional techniques.