Keep it long, treasure it long.

Moderate roughness is attractive

It's easy to get a solid impression, so it's easy to get lost in coordination, but the LINEN STAND UP COLLAR shirt has a rounded collar like a crew neck that stands along the neck, giving a soft impression. , It can be used widely from dressy clothes to casual clothes. The range of coordination is widening and it seems to be useful as one of your favorites. The sleeves are five-quarter length, easy to move, and can be worn for a long time from spring to early autumn. The silhouette has a well-balanced standing collar and sleeves, so you can wear it neatly and neatly. It is an excellent item that further enhances femininity.

Rich benefits of linen

A supple linen material with a beautiful unique luster. It feels gentle on the skin, absorbs water, dries quickly, and has excellent breathability, so you can wear it comfortably even during the damp rainy season or in the humid summer. Due to the effect of pectin contained in the linen fibers, dirt does not easily penetrate, and even if it gets dirty, it is easy to remove, so you can rest assured. It's nice that you can clean and wash it yourself, and it dries immediately after washing. Linen has long been used as a material that can be used for a long time, as it is said to be the toughest of all natural fibers. In Europe, it is customary to bring white linen with initials embroidered as a wedding tool, but it is a material that can be used for a long time. By using it, it will become softer and softer. It is one of the pleasures of linen to follow the texture and facial expressions that change little by little.

The LINEN STAND UP COLLAR shirt is designed so that you can feel the goodness of linen and wear it in a calm color and regardless of fashion or age. It goes well with pants, denim, skirts, and various bottoms, and accessories such as bracelets and watches also look great, so I think fashion will be even more fun.

Clothes to be a partner

Trends are changing, and clothes are one of the things that are especially noticeable. However, even so, the desire to use it for a long time, the attachment to the things that I have been using, and the comfort of wearing it cannot be explained just by becoming obsolete. In order to capture such feelings, SETTO, a brand born from a textile manufacturer in Kojima, Okayama Prefecture, considers clothes to be a long-term partner and continues to make honest clothes.
SETTO continues to make comfortable clothes, assuming that it will be used for a long time. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, which is known for providing materials to domestic and overseas brands.
Kurashiki and Kojima, now known as the sacred place for denim, used to be an island in the Seto Inland Sea. In the land created by reclaiming shallow water, cotton, which is more salty than rice, is cultivated, and the spinning industry is developing. Kojima has been involved in school clothes and jeans since before the war, when the westernization of clothing began, and after the war, after the American workwear boom and jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has been making casual wear fabrics in Kojima, which has such a history. That's why we are still making convincing and valuable clothes.