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The Appeal of BOHONOMAD, Washable Sandals for Comfort in Summer

BOHONOMAD is a "footwear for running" designed based on huaraches, the traditional footwear of Native Mexicans. These sandals are lightweight, durable, and above all offer a wonderful sense of hold when worn. Made with antibacterial material yet well-ventilated, they stay comfortable and breezy even on hot days. Here we introduce these sandals that bring a feeling of openness, loved widely both for casual everyday wear and outdoor scenes.

Left: Black, Right: Khaki

First, let's talk about the material, which naturally draws curiosity.

BOHONOMAD uses recyclable, antibacterial polypropylene. The original thread of the polypropylene is actually thin and soft, and because it is spun this way, it creates a soft, pleasant feel against the skin—so much so that you won't feel any pain even when wearing them barefoot. If you're worried that a "rope" material might feel hard against bare feet, rest assured: it's rope only in appearance, and you'll be surprised to find there's no risk of chafing at all.

"Why BOHONOMAD Is So Popular"

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True to its name—rope sandals—the distinctive design uses multiple ropes to hold the foot from the upper down to the heel. By raising or lowering the rope at the heel, you can tighten or loosen the entire fit. Pushing the rope upward tightens the upper section, ensuring a secure hold and stability, so that your foot and the sandal feel as one. There's no hassle even when putting them on at the entryway, making them an easy choice for outings with children too. The outsole is made of 100% pure rubber, which helps prevent slipping—one more reason these sandals are popular across a wide range of people, not just for everyday outings but also for summer leisure activities.

Sandals worn barefoot tend to come with more concerns about blisters and injuries compared to sneakers. Also, for outings on hot summer days, women especially appreciate sandals that don't trap moisture and stay hygienic even when you sweat. For everyday wear, ease of walking is also important—being able to move actively, just like with sneakers, is essential—and the fact that these sandals meet that condition as well contributes to their high satisfaction rate. These are the main characteristics that stood out about these sandals.

✔︎ Lightweight and slip-resistant

✔︎ Softness that wraps the foot for comfort worn barefoot

✔︎ At a maximum width of about 9cm for size 38, reassuring even for those with wider feet (width varies by about 0.5cm as size changes)

✔︎ Fits according to the wearer's foot and movement

✔︎ No worry of them slipping off

✔︎ You can run in them

✔︎ Can be worn into water—the sea, rivers, and pools

And they can be washed whole in a washing machine. (Please wrap the sandals in a thin towel before placing them in a laundry net.) Beyond dirt, summer sandals worn barefoot for long hours while sweating can also raise concerns about odor, but since you can wash them at home and they dry quickly, they're convenient to bring along on trips and leisure outings too. Another great thing about BOHONOMAD sandals is that you don't need to worry about lingering odor or dirt sitting in your shoe box at the end of the season. *If fraying becomes noticeable after long wear, you can tidy it up by singeing it off with a lighter.

The sandal's stylish design and fashion appeal have made it popular mainly in Europe, and now that it has arrived in Japan, it's a unisex style that can be worn across a wide range of scenes, from everyday city life to outdoor activities.

Paired lightly with socks and denim, these are truly all-purpose sandals that can be worn regardless of season or occasion.

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And another reason we chose BOHONOMAD is that it's a brand continuously committed to the SDGs (Sustainable Development Goals).

BOHONOMAD has created ongoing employment for women in Turkey who previously could not earn a stable income as seasonal workers. The fact that each pair is handmade, one at a time, purely for comfortable wear, is thanks to the women's careful craftsmanship, and the brand is also mindful of the environment in its choice of materials and manufacturing processes, contributing to the local economy through its sense of social responsibility. These are sandals that will brighten your mood and lighten your step, both for the person who chooses them and the person who wears them.