Keep it long, treasure it long.

Preserving the beauty of plants forever

As a child, do you remember the experience of eagerly searching for four-leaf clovers in a field? Crouching down so low that the scent of the grass lingered on your hands, the little cry of joy and the pounding heart you felt the moment you found one—even now, recalling that feeling fills me with an indescribable happiness. Flora Danica jewelry is precisely a manifestation of that "joy of finding good fortune."

The Idea of ​​Preserving the Beauty of Plants Forever

The brand was born in Denmark in 1952 from the desire of its founder, Aura Eggert, an artist active in the 1930s, to "make the forms of plants and flowers eternal." It was also the first brand in the world to successfully create immortal jewelry by coating real flowers with gold.

The first pieces of jewelry were made by directly applying copper to flowers and leaves, and then carefully coating them with 22-karat gold. However, because real plants were used, production was not easy. In particular, four-leaf clovers, considered a symbol of good fortune, were rare, and it was difficult to create the desired pieces.

At that time, Flora Danica embarked on an intelligent and beautiful endeavor. They placed an advertisement in the newspaper calling for "citizens to collect these symbols of good fortune," declaring, "We will give one Danish krone for each four-leaf clover." This appeal captured people's hearts, and it is said that on Sundays, citizens with clovers in hand formed a line in front of the Flora Danica store. This episode, where art and people's lives were intertwined, symbolizes the warmth and intelligence characteristic of Denmark.

Jewelry that Inherits the Memory of Nature

Although real flowers are no longer used today, the jewelry is faithfully reproduced using molds created from plants and flowers picked from the Danish countryside in the 1950s and 60s. The philosophy of preserving the natural forms without adding unnecessary embellishments and respecting the delicate beauty of plants remains unchanged even after more than 70 years, and continues to thrive as the core of the brand.
The motifs are flowers and leaves from each of the four seasons. The fleeting beauty of these moments is captured in metal, preserving them for eternity. The materials used are 925 sterling silver with delicate 22K gold plating.

Natural Beauty Loved by Royalty

Flora Danica is also known as the brand that presented a brooch at the 25th wedding anniversary celebration of the Danish royal family in 1992. The attitude of still using molds of plants and flowers picked more than half a century ago reflects a quiet sense of mission to pass on the memory of nature to the future.
The four-leaf clover is a motif symbolizing "luck," "love," "hope," and "courage." In Denmark, it is popular as a lucky charm jewelry, and is perfect as a treat for yourself or as a gift.
Flora Danica jewelry is truly an "art piece created by nature," a fusion of natural beauty and craftsmanship, that will accompany you in your daily life.