Keep it long, treasure it long.

Beautiful like a clear sky

The refreshing blue is beautiful, and it is a LINEN dress that reminds you of a clear sky. It seems to make you feel better just by wearing it lightly. The rounded collar like a crew neck gives a soft and gentle impression. The large pockets around the waist add an accent to the simple design, making it nice to wear as a long dress, or layered with leggings or wide pants. Since all the buttons can be removed to the bottom, it is a versatile item that can be used as a long shirt with a haori coat on top of a T-shirt or tank top.

Rich benefits of linen

A supple linen material with a beautiful unique luster. It feels gentle on the skin, absorbs water, dries quickly, and has excellent breathability, so you can wear it comfortably even during the damp rainy season or in the humid summer. Due to the effect of pectin contained in the linen fibers, dirt does not easily penetrate, and even if it gets dirty, it is easy to remove, so you can rest assured. It's nice that you can clean and wash it yourself, and it dries immediately after washing. Linen has long been used as a material that can be used for a long time, as it is said to be the toughest of all natural fibers. In Europe, it is customary to bring white linen with initials embroidered as a wedding tool, but it is a material that can be used for a long time. By using it, it will become softer and softer. It is one of the pleasures of linen to follow the texture and facial expressions that change little by little.

A LINEN dress with a long length. It goes well with heels and sandals and is elegantly determined. The sleeves are five-quarter length, which is well-balanced with the long length and creates a beautiful silhouette. I think that it will be useful as a convincing piece for various people, such as those who are worried about their body shape and those who want to dress stress-free. I hope you will use it for a long time as a standard item this summer and next summer.

Clothes to be a partner

Trends are changing, and clothes are one of the things that are especially noticeable. However, even so, the desire to use it for a long time, the attachment to the things that I have been using, and the comfort of wearing it cannot be explained just by becoming obsolete. In order to capture such feelings, SETTO, a brand born from a textile manufacturer in Kojima, Okayama Prefecture, considers clothes to be a long-term partner and continues to make honest clothes.
SETTO continues to make comfortable clothes, assuming that it will be used for a long time. This brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, which is known for providing materials to domestic and overseas brands.
Kurashiki and Kojima, now known as the sacred place for denim, used to be an island in the Seto Inland Sea. In the land created by reclaiming shallow water, cotton, which is more salty than rice, is cultivated, and the spinning industry is developing. Kojima has been involved in school clothes and jeans since before the war, when the westernization of clothing began, and after the war, after the American workwear boom and jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has been making casual wear fabrics in Kojima, which has such a history. That's why we are still making convincing and valuable clothes.