Keep it long, treasure it long.

An umbrella that's beautiful not only in its silhouette when open, but also neat and elegant when closed. A lovely umbrella that catches the eye of passersby. This is the spirit in which ZUTTO's original rain and sun umbrellas were born. Owning a single umbrella you feel attached to, one that naturally makes you want to treat it with care, gives you a sense that even rainy days can be spent with a richer heart.

A sub bag that's perfect for everyday shopping, and one that folds down compactly to be just as handy while traveling. It comes in useful when you end up bringing home more than expected—at farmers markets, flea markets, or the library—and it's also great for outings where you tend to have a lot of luggage, like outdoor activities or the beach.

Japan's rainy season is on its way—the kind of weather where a gentle, steady rain suddenly gives way to bright sunshine, leaving you feeling like your long umbrella is more trouble than it's worth. When you know the weather is going to be unpredictable, many people prefer to carry a folding umbrella instead. But as it turns out, "folding umbrellas" actually come in all sorts of varieties. You may want to buy one that's just right for you, but if you're not sure what specs would suit you best, shopping online can feel a little uncertain. For anyone in that position, here are some tips for choosing a "good folding umbrella" online.

An apron is an essential item for all kinds of housework, from cooking and cleaning to gardening. It's also a popular gift for occasions like Mother's Day or weddings, whether you're giving one or receiving one. ZUTTO features a wide variety of aprons, and depending on the material and shape, their look and use can differ quite a bit. This time, we've put together some content comparing these aprons.

This is a ZUTTO original umbrella designed for both sun and rain, made in a range of variations so that it's "fun to carry and delightful to look up at." Once again, we created it together with a long-established umbrella workshop in Tokyo's old downtown district. It's packed with thoughtful details, such as an umbrella cover that's easy to slip on even when wet, and a strap that lets you gather and carry the fabric even while the umbrella remains fully open.

Thin stoles come in handy for protecting against UV rays in spring and summer, or for coping with the chill of indoor air conditioning. But because they're so lightweight, they tend to slip off and slide down when you bend over, or get blown away by the wind. A band sewn directly onto the stole solves this problem by holding it securely in place. What's more, this band also lets you enjoy arranging the stole in different styles of wearing it.

As cashless payments become more common, wallets now come in an ever-wider range of sizes and functions—which can make it tricky to decide which one truly suits your lifestyle. This time, with a focus on "cards," we've picked out five recommended wallets from ZUTTO's lineup to introduce to you.

This original room wear was planned around the concept of "the room wear you want to put on first thing, the moment you get home and take off your regular clothes." It's a piece that gives you a happy sense of relief the instant you wrap yourself in it.

For an item to earn its place as a wardrobe staple, it needs to offer comfortable wear, a silhouette that still looks good even as your body changes over time, and practical ease of use. With all of this in mind, the Original Lyocell Cotton Brushed-Back Dolman Parka was designed to be a parka that adults can wear beautifully.

One of ZUTTO's most popular items, the ROSENDAHL WALL CLOCK. We've put together a range of options so you can choose the one that best suits the size and atmosphere of your room.

家で過ごす時間が増え、改めて身の回りのモノを見直すことが多くなりました。空間の雰囲気を左右する「照明」「灯り」もその一つ。今回はＺＵＴＴＯで取り扱う照明を集めて比較したよみものです。

Warm tops for winter are often made of wool, which can make it hard for people who dislike that prickly feeling—or those with sensitive skin—to enjoy both warmth and comfort at the same time. But what if there were a pullover you could rely on, one that let you say, "as long as I have this, I'll be fine," without having to compromise on either? This time, we bring you a ranking of warm cotton-blend pullovers made especially for those who can't stand that scratchy feeling.

An analog wristwatch that ticks steadily along—why not choose a wonderful piece that suits you as a little reward for yourself? Beyond just looks, we'll walk you through concrete ways to choose one, covering details like specifications, size, and how it pairs with your outfits.

ZUTTO staff members who check every product more closely—and know them better—than anyone else are now sharing their own purchases in a series of enthusiastic reviews. This time, we're talking about a classic winter essential for a good night's sleep: the yutanpo (hot water bottle).

Compared to long coats, mid-length coats are lighter and easier to move in. Their length also makes them easy to balance with wide-leg bottoms or long skirts. In recent years, long coats have been the mainstay both as a trend and for warmth, but since they tend to create a similar silhouette every time, it's handy to have a mid-length coat in your wardrobe as well.