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ZUTTO Journal

Choosing & Using

All Care & Aging Choosing & Using Brand Stories Seasonal Stories Gifts Japanese brands
Furoshiki from Shirushizome Sugishita — cloths "dyed with feeling" that wrap both objects and moments
Furoshiki (Japanese wrapping cloth) is the original eco-bag item—so versatile in a single piece that it deserves a permanent spot tucked away in your everyday bag. This one convenient piece of cloth proves its worth almost every time you bring it along on a trip, and it's something a sophisticated woman should be able to use with ease, both for everyday purposes and when heading out with a gift or souvenir in hand. Why not choose an auspicious zodiac-patterned design and set yourself up for a wonderful year ahead?
2023.12.22 / Choosing & Using
An original jubako (Japanese stacked lacquer box) made convenient by its rectangular shape. With a form and finish that's easy to use for both special occasions and everyday life, it has been updated to suit modern living.
This rectangular two-tiered jubako (traditional stacking box) was born from the measure ZUTTO holds dear: "things you'll want to use forever." While most jubako are square, a staff member noticed that placing a square box in the middle of the table makes it hard for the people seated in front of it to set down their own trays or plates nearby. That observation led us to have this piece made in a rectangular shape instead—one designed to make the most of compact table space and let everyone reach it with ease.
2023.12.11 / Choosing & Using
Mini Column: Our First Custom Color — Why the Product Planner Chose a TAMPICO Bag
We've made a special-order color version of TAMPICO's new bag, the JUNIOR BAG XS. With its clean, simple form that flares out into a trapezoid shape from a square base, it doesn't look particularly large, but thanks to its generous 20cm depth, it offers more storage capacity than its appearance suggests. For the two special-order colors, we chose nuanced shades from the COTTON WASHED line. We expect that with a stonewashed fabric, the effects of aging won't easily look like wear and tear, allowing you to enjoy the bag beautifully for a long time.
2023.12.10 / Choosing & Using
【Favorite Things Column】A Three-Tier Kiri (Paulownia Wood) Jewelry Case to Cherish as Your Own Collection
This is a column in which ZUTTO staff introduce, with great enthusiasm, their favorite items purchased with their own money. This time, we hear from a staff member who uses a three-tier kiri (paulownia) jewelry case specially ordered from Masuda Kirihakoten, sharing the jewelry storage struggles she once had and the points that impressed her most after she started using the case.
2023.12.05 / Choosing & Using
What Christmas gift toys will delight both parents and children?
For households that care about interior style, we've selected toys that blend easily into any decor, stay out of the way, and are stylish enough to make you want to take photos with them. These are all toys that are especially popular during the Christmas season.
2023.12.03 / Choosing & Using
Layering for cold days: everyday basic white tees and design tees that add a touch of "wonderful" to help with itchy, scratchy knitwear
Cold winter is coming again this year — the season when we all find our own ways to stay warm, whether that means wearing heat-tech inner layers, outerwear, or vests. Among the many layering tricks out there, layering long-sleeve T-shirts is especially popular, and one of its charms is that you can enjoy coordinating your outfit by pairing it with knits and sweatshirts. Today's read is a feature on long-sleeve T-shirts that work perfectly for layering.
2023.11.10 / Choosing & Using
The softness will have you hooked. This eight-layer gauze blanket, warmed by the air trapped between its layers, is a blissfully comforting piece you'll want to use all year round.
A blanket that can become your personal "essential piece." This ZUTTO original gauze blanket is made using a technique that weaves the fabric into a gauze-like texture while layering it eightfold. The layers of air trapped within regulate temperature and humidity, while quickly absorbing sweat—making it a blanket you'll want to keep using all year round.
2023.11.10 / Choosing & Using
A helpful guide for choosing winter gifts. Which sweaters did our staff pick this year, and what made them decide?
Every year, ZUTTO's buyer, who keeps an eye on sweaters from a wide range of brands, picks out five favorites to recommend. After a few years of spending more time at home, this winter looks set to bring more chances to gather in groups or meet up with people again. So alongside comfort, we've also chosen these pieces with an eye toward dressing up a little. We hope this list will also be useful when you're picking out a winter gift for family or someone close to you.
2023.11.09 / Choosing & Using
【Limited Quantity】A gift for someone special. Wrap them in luxurious cashmere with BEGG&CO's cashmere short muffler.
For the "gift for someone special" category, ZUTTO has chosen a short muffler made of top-quality cashmere. Easy to handle and easy to coordinate with any outfit, a cashmere muffler is sure to delight anyone on your list—students, new members of the workforce, partners, or parents and grandparents who have just retired. The lineup features classic colors that seem to warm both heart and body.
2023.11.08 / Choosing & Using
Customize it with your own touch using a brooch. YONETOMI NEW BASIC's knitwear now comes in colors exclusively ordered for ZUTTO.
Every year around this time, we hold a pre-order event for YONETOMI NEW BASIC's wonderful domestically made knitwear. This year, instead of a pre-order event, we're able to introduce limited-quantity special-order colors chosen to suit ZUTTO customers' tastes. We're also featuring Macon&Lesquoy brooches, which you can enjoy customizing to go along with them.
2023.11.01 / Choosing & Using
A Pottery Fair for Food Lovers / Bargain Finds Market
For anyone who loves tableware, a pottery market is always a heart-fluttering experience. Traveling to a pottery-producing region and discovering beautiful dishes with real character, made in small quantities rather than mass-produced, means finding special pieces that are hard to come by at your neighborhood shop or online store. This time, we've gathered together new arrivals and dead-stock pottery so you can experience, even just a little, the thrill of treasure-hunting at a pottery market.
2023.10.28 / Choosing & Using
Find the boots that suit you best, based on where you plan to wear them and how they feel on your feet.
If you want boots made with real attention to quality, it's also true that the branded ones tend not to come cheap. Precisely because boots are something you want to wear with care over the years, choosing them by design or materials alone isn't always easy—so for those of you who feel this way, we've put together a chart based on ZUTTO staff research, drawing from the boots we carry. We hope you find it useful as a reference.
2023.10.24 / Choosing & Using
【ZUTTO Original】Solving common stole frustrations: a short muffler & 2-way stole that won't come loose or slip off, even when you're on the move.
This muffler and stole were completed through our first-ever attempt at creating products together with ZUTTO members. We're excited to unveil the "Loop Short Muffler" and "2WAY Stole," designed to solve the common stole frustrations of "coming undone" and "slipping off."
2023.10.19 / Choosing & Using
【Special Order】The ideal storage spot for your accessories. A kiri (paulownia wood) jewelry case with fine compartments—easy to see, easy to take out.
Accessories come in all sorts of types and shapes—pierced earrings, rings, necklaces, wristwatches, and more. To give them a proper place to be stored, we worked together with Masuda Kiribako-ten to create the "Custom-Order Kiri 3-Tier Jewelry Case." Why is kiri (paulownia wood) the ideal material for storing jewelry, and what makes the highly flexible, carefully designed dividers so special?
2023.09.27 / Choosing & Using
As the Season Changes: Staff Outfits Featuring Three-Quarter Sleeve Tops for Fluctuating Temperatures
After a scorching summer, mid-September finally brings a bit of relief in the air. Twice a year—spring into summer, and summer into autumn—we all face that tricky in-between season when deciding what to wear becomes a challenge. In this issue, we're focusing on three-quarter-sleeve tops, perfect for bridging the gap between short-sleeved summer and long-sleeved autumn, as we look for ways to stay comfortable and stylish through the changing seasons.
2023.09.16 / Choosing & Using

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