Keep it long, treasure it long.

Silver accessories tend to tarnish, and pearls can lose their luster before you even notice. For caring for such delicate and varied accessory materials, turn to TOWN TALK from England. For everyday care, give your accessories a quick polish in just a matter of seconds, and periodically use the care items for a more thorough 3-minute care routine.

To cut down on the mass consumption of plastic shopping bags, more and more stores have started charging for them. Recently, some shops have even done away with bags altogether, urging customers to always bring their own reusable bag. For those not yet accustomed to using an eco bag or sub bag, it seems the time has finally come to get moving.

Tin, a kind of metal, works perfectly to make your favorite liquor more delicious. The Japanese brand Nousaku produces various sake wares made of tin. There are multiple reasons why tin sake wares go well with Japanese sake and other liquors.

就職・転職・誕生日やクリスマス。男性へ贈り物をする機会があると必ずや候補に挙がるネクタイですが、実際に女性がネクタイを選ぼうとすると、どういうものが使いやすいのか分からない・・。ネクタイとは、贈りたいけれど贈りにくいアイテムでした。そこで、贈り物にネクタイを検討されている方に、どういうポイントで選ぶべきか、ネクタイブランドHADACHU ORIMONOの方にお話を伺いました。

Take a look inside your closet and you'll find all sorts of things besides clothes — hats, stoles, bags — each a different size and shape. Woodlore's tie & belt hanger may look like it's meant only for ties and belts, but it's actually perfect for neatly gathering together all these small closet items.

Did you know that linen isn't actually just for summer? This time, we'll introduce you to the reasons why you can enjoy linen throughout spring, summer, autumn, and winter.

着物の柄としても長く愛されてきた絣（かすり）は、古くからある柄とはいえ、いつの時代も新しさを感じさせる不思議な魅力があります。絣の特徴を最大限に引き出し、木綿のスカーフを手がけるgi（ギー）の製品とともに、その魅力をご紹介します。

The Japanese brand, Ponpindo manufactures hand-sewn zabuton, which is a traditional Japanese cushion. It is comfortable to sit on the soft zabuton and you would enjoy the adorable patterns of Edo stencil dyeing.

In this dry season, seeing how sensitive my skin has become, I'm reminded of something: only I can choose what's truly good for my own skin and body. When I think about "fabric and skin"—how the things we wear directly affect us—it seems to lead back to cotton, a plant-based natural fiber that's the gentlest of all on the skin. This time, we've picked out items made from gara-bo yarn (a soft, low-twist cotton yarn spun on traditional gara spinning machines) and hand-spun yarn by Masuku Senshoku Kenkyujo, a maker known as a refuge for people with sensitive skin, including those with atopic dermatitis.

Let's take a break from convenience store coffee. Why not create a coffee time to enjoy at home this year, and spend it at a slower pace?

これから二人で一緒に住み始めるという物入りの新婚さんにとって、すぐに使える暮らしの道具を贈ると喜ばれます。丈夫で使いやすい公長齋小菅（こうちょうさいこすが）の竹の道具4種セットは便利な4つの道具が揃っていて、お祝い品としてぴったり。その魅力をご紹介します。

This feature began with a comment from one of our staff: "I've been wondering what kind of sweater to buy now that we're in the middle of winter." So what heavy-knit sweater should you add to your wardrobe at this point in the season, with the coldest weather still ahead? We turned our focus to Aran sweaters—warm, sturdy knitwear that originated as workwear for fishermen in the bitter cold of Ireland—and had our staff actually try them on and feel the fabric for themselves, each choosing the piece that suited them best.

A beautiful wooden case with your favorite butter sitting neatly inside, and a gently placed brass knife tucked alongside it... The first time I saw this butter case, I was moved by how simple yet beautiful it looked, thinking, "This is truly wonderful!" It's a long-selling item from Azumaya, a tool for everyday living whose appeal only grows the more you get to know it. I'd love to introduce it to ZUTTO's customers.

縁起柄の入った小さな巾着、本品堂（ポンピン堂）の守袋なら、いつも自分の近くにいてくれる大事な友人や家族にも想いを伝えられる贈りものに。来たる新年に向けて相手に合った柄を選んで贈ってみませんか。

ZUTTOでご紹介している商品の中でも、長く使い続けてもらえるアイテムは高い人気を誇ってきました。いつの時代にも新しさを感じるものであったり、何年経っても丈夫で壊れにくいものなど、ZUTTOのお客様に長年人気を誇るベストセラーとあわせて、クリスマスプレゼントに最適な逸品をご紹介します。