Keep it long, treasure it long.

Innocent and urban impression

Fashions are ever-changing, and clothing is one of the things that shows this most clearly. However, the feeling of wanting to use it for a long time, the attachment to the things that have been used regularly, and the comfort of wearing can't be explained only by trends. The SETTO brand, which was born from a textile manufacturer in Kojima, Okayama Prefecture, continues to make honest clothes, considering clothes as long-term partners. Among them, this time we will introduce a dress with a rounded silhouette and gorgeous Liberty print.

Various floral patterns

A LIBERTY dress with a delicate floral pattern, each with a different atmosphere. Based on the saxophone, the small flower pattern carefully drawn like a botanical picture book is a wonderful part from the illustrations drawn in "Botanical Specimen Collection", a masterpiece completed over 766 days by Rachel Peder Smith. selected pattern. The one-piece dress is designed with bright green sunflowers of various sizes.

The LIBERTY dress is a piece that strikes a good balance between the cuteness of the small, casual round collar and the sophisticated design that hides the front button. A dress that is perfect for going out on a holiday, combining innocent charm and an urban impression.

It has a soft silhouette that spreads in the breeze, but the side waist gathers give it a neat impression. The length is just right to make even shoes without heels look beautiful, so you can enjoy layering them by choosing skinny jeans as bottoms or choosing a skirt.

Tana loan fabric is used for the material. Tana Lawn is a fabric that represents Liberty Print, and it seems that it was named because it is a loan fabric that uses cotton grown near Lake Tana in Africa as a raw material. The fabric is densely woven with thin threads and is light and has an elegant sheen. It has a smooth texture, and it is also attractive that it is comfortable to touch the bare skin.

Partner clothes

SETTO continues to make clothes that are comfortable to wear, assuming that they will be used for a long time. It is a brand that has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and foreign brands.

Kurashiki Kojima, which is now called the mecca of denim, was once an island in the Seto Inland Sea. The land reclaimed from the shallows became popular for the cultivation of cotton, which is more salty than rice, and the spinning industry developed. We have been working on school uniforms and jeans since before the war when the westernization of clothing began to progress, and after the war, through the American workwear boom and jeans boom, Kojima became a representative production area for jeans. Japan Blue Co., Ltd. has continued to make casual wear fabrics in Kojima, which has such a history. That is why we continue to create persuasive and valuable clothes.

The feature of SETTO is that the development of materials is also considered design, and we are particular about threads, fabrics, colors, and shapes based on the know-how gained from planning and selling textiles. Considering clothes as long-term partners, we continue to create clothes that value the essence while discovering the surprises, the joy of discoveries, and the joy of everyday life.