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ZUTTO Journal

Choosing & Using

Choosing a folding umbrella to get ready for the rainy season. We compared length, diameter, handle shape, and more.
Choosing a folding umbrella can be surprisingly tricky. Here's a summary of the key points to keep in mind—such as diameter, length, and handle style—to help guide your selection.
2024.05.27 / Choosing & Using
【Staff Review】Effortless Sun Protection with the beats Hat.
We tried on and reviewed the "[Special Order] Hat beats," a hat that lets you shade yourself from the sun in a casual style. This is a special color made as a custom order with pcnq. In the latter half of this article, we'll also share the behind-the-scenes story of how the special order color came to be, told by the planning team, along with a review from a longtime user.
2024.05.22 / Choosing & Using
A pairing you'll grow fonder of the more you wear it: MagicLinen's colorful linen and SETTO's denim.
Linen products often come in natural, earthy colors that highlight the material itself, but MagicLinen offers linen goods in a wide range of vibrant colors. In this issue, we introduce the brand story behind MagicLinen, and pair one of their colorful linen shirts—perfect for the coming summer—with denim from the Japanese brand SETTO.
2024.05.15 / Choosing & Using
Fashion Meets Housework♪ A Housewives' Roundtable on "This Is What I Want" — The woof Apron Edition
At the ZUTTO warehouse, staff members who are usually busy as homemakers carefully handle the packing work. Among these homemaker staff, one apron brand caused quite a stir when it arrived, with everyone saying, "This is nice!" That brand is woof, a Japanese apron brand that newly joined ZUTTO's lineup this year.
2024.04.17 / Choosing & Using
Rainy days, sudden downpours while traveling, even hay fever protection—here's why you'll want to spend your days with RAINS outerwear and bags.
**Featuring RAINS outerwear and bags — perfect for sudden showers, travel, and the rainy season.**
2024.04.16 / Choosing & Using
PRAS Sneakers, Perfect for Spring and Summer — Limited Quantity: Free SHOE LACE (Replacement Laces) Campaign
PRAS is a line of sneakers made with canvas from Kojima, Japan, using a vulcanized manufacturing method. To help you enjoy these canvas sneakers—perfect for spring and summer—for years to come, we've prepared a limited-quantity gift of replacement laces.
2024.04.10 / Choosing & Using
Small changes in life that begin with a single bud vase. Just a touch of greenery in your everyday space can brighten both the room and your mood.
This is a staff member's introduction of a favorite item—a single vase she picked up, inspired by the tasteful flower and vase choices seen in the lovely rooms of people she admires.
2024.04.09 / Choosing & Using
Two coats our staff want to wear this spring, chosen for their natural charm that blends beautifully with the spring air.
Spring has finally arrived. I love this fleeting time of year, with its warm sunshine and lingering chill—an atmosphere you can only feel right now. Today, I'd like to introduce two spring coats to wear during this season, sharing my own perspective as someone who actually uses them. These are two spring coats that make the most of "natural" materials, blending beautifully with this season of cherry blossoms in bloom, fields of canola flowers, and budding greenery.
2024.03.30 / Choosing & Using
Spring Clothes for Grown-Ups: Start the Season with Refreshing Sherbet-Colored Wear
As the season begins to feel a little warmer, we've gathered sherbet-toned pieces that mark the start of your spring wardrobe. Bright colors might seem a bit daunting, but incorporating just one can instantly brighten up your styling and match that springtime feeling. Today, we're introducing three pieces perfect for grown-up wear—clean and cool, with just a hint of sweetness.
2024.03.15 / Choosing & Using
【Loyal User Review】 A Week of Living with the Kyushoku-kan Mini. From Making Dashi to Preserving Vegetables—Its Real Strength Goes Beyond Just Reheating.
The Kyushokukan Mini, a handy product from Koinujirushi, a long-established stainless steel cookware maker. We used this all-in-one kitchen item—which lets you refrigerate, reheat, and carry your food—for a full week and reviewed it.
2024.03.12 / Choosing & Using
Feel refreshed and boost your efficiency. Here are our staff's favorite picks for everyone working hard on the job.
Spring is a season of meetings and farewells. Why not mark the occasion by gifting an encounter with one of these items—whether to express your gratitude once again to someone, or to offer encouragement as they head into a new stage of life?
2024.02.27 / Choosing & Using
As Told by a Devoted User: How to Choose Fleece-Lined Sweatshirts You Won't Need to Replace Anytime Soon
Here is the translation: To help you stay warm and comfortable through the winter—not with something you'll wear once and throw away, but with a sweatshirt brand you can keep loving next year and the year after—we'd like to introduce it along with the items we personally use.
2024.02.13 / Choosing & Using
Introduce a border pattern that brightens up your complexion, perfect for the transition from late winter into spring. Luminoa is convenient and versatile enough to mix and match with any outfit, unaffected by passing trends.
February is the month when shops begin to fill, little by little, with spring items, and we start to feel spring just a touch early. This time, we're introducing Luminoa wear that answers that gradually spring-tinged mood—pieces you'll want to style in a winter marine look.
2024.02.09 / Choosing & Using
【Loved & Used Review】What Changed After Wearing the New falcon, Comfortable Shoes You Can Trust Even for Driving
At ZUTTO, we have a passionate review series where staff members—who check and know our products better than anyone—enthusiastically introduce items they've purchased for themselves. This time, we're reviewing New falcon sneakers, which became the solution for a staff member who had long struggled with shoe troubles.
2024.01.26 / Choosing & Using
Have-It-All Storage Focuses on Flexible Shapes: What Makes This Displayable Fabric Storage So Impressive
One thing that's easy to overlook is just how much "flexibility" a storage box actually offers. Plastic and wooden storage solutions are great for keeping things neat and tidy, but being able to add more items later, one after another, is one of the good things about fabric storage. This time, we'd like to introduce the appeal of these highly flexible storage boxes.
2024.01.16 / Choosing & Using

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