Keep it long, treasure it long.

A feature introducing the appeal of MAITO, a Made in Japan brand specializing in natural plant-dyed textiles. This time, we visited MAITO's atelier shop, located in Kuramae—an area in eastern Tokyo that has recently become a gathering place for new craft and manufacturing brands.

A work bag is like a partner in the daily battle for working men. Beyond how well it matches your work attire, you also want to know if it's the right weight for getting around, and whether it has enough storage capacity for the things you always carry with you. This time, we'll highlight three brands and introduce some checkpoints to keep in mind when choosing a bag for work.

Leather goods develop more character the longer you use them, and there's a real joy in watching them gradually become truly "yours" through everyday use. Among these items, leather wallets are probably the ones closest to us in daily life. This time, we've picked out three brands from the items featured on ZUTTO to introduce their appeal.

夏場にたくさんお世話になったサンダルや麦わら帽子も、いつ頃仕舞うべきか悩んでいましたが、もう9月も終わりが近づいていますので、そろそろ片付ける頃ですね。お気に入りの夏物をまた来年も楽しんで使うためにも、今年の夏の汚れはちゃんと落としてきちんと保管しましょう。

少しずつ秋の気配を感じる今日この頃。本格的な秋が来る前に、とれかかったシャツのボタンやブラウスのほころびは、メンテナンスしておきたいもの。クリーニング店や専門店に頼むのも良いのですが、是非カラフルな糸と縫い針を使って、自分の手で補修してみましょう。

Accessories that make a striking impression with just one piece. There's real joy in choosing materials and colors to match the season. Even if you don't often have occasion to wear accessories, why not add a special piece to your autumn look?

Chopsticks—used as a pair, or "one set" (ichizen)—are truly versatile tools that perform a remarkably wide range of functions: pinching, gripping, holding down, scooping, tearing apart, and so much more. When you stop to think about it, chopsticks are a simple yet amazing tool. Let's take a moment to learn about the chopsticks we pick up every day without giving them much thought.

The unexpectedly tricky business of living with white things. "The ultimate simplicity" sounds like a stylish phrase, but items with no color at all tend to show dirt easily or lose their fine texture the moment you let your guard down. And yet, white things really are wonderful. This time, we've gathered together a collection of white items and put together some thoughts on their appeal, along with tips for living with them well.

9月、残暑厳しい月のイメージだけれども、やはり季節は秋に向けて進んでいます。朝夕は1枚羽織りものがあったほうが安心しますし、秋の味覚もお店に並びます。今月は「秋を感じる」をテーマに贈り物の提案です。

Bamboo baskets have long been used in Japan as tools for all kinds of everyday purposes. Combining practicality with visual beauty, these baskets develop more character the more they are used, and if cared for well, they can last a lifetime.

Plain white plates give an impression of simplicity and ease of use, but precisely because they are so simple, small details can sometimes make them look clumsy or unrefined. This time, we'd like to talk about white plates that combine both usability and beauty, along with the brand behind them.

Hello, I'm Floppy the rabbit. I was born in Germany. I'm introduced on ZUTTO as the "Floppy Animal Rabbit" from Senger, a long-established plush toy brand, and I'm quite proud that I'm often chosen as a gift for children.

One of the everyday essentials we simply can't do without is the towel. A soft, absorbent towel that quickly soaks up moisture is something you can never have too many of. Towels are also easy to choose as gifts, which is another appealing quality they have. Here at ZUTTO, we carry a wide variety of towel items as well. This time, we'll introduce a range of towels organized by material and purpose. Along the way, we'll uncover some secrets about towels that you might not have known, and explore tips for choosing towels you'll want to keep using for years to come.

The collaboration between KLIPPAN, minä perhonen, and Lisa Larson began with the 2013 AW collection. This season, alongside wool blankets perfect for the cold months, the lineup has expanded to include fashionable, easy-to-use stoles and throws. Let us introduce these special pieces, available only for this season.

Three sample versions of our original 2015 stoles have arrived from Sweden. These are custom patterns and colors selected specifically by ZUTTO. The ZUTTO staff have been eagerly counting down the days until we could finally introduce these stoles to all of you. Trying to contain our excitement, let us introduce them to you one by one.