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ZUTTO Journal

Latest articles

High Gauge, Basic, Heavyweight — How Does the Fabric Change Things? Choosing a Classic White T-Shirt by Fabric.
ZUTTO has newly created three white T-shirts, each made from a different fabric. At first glance, these white T-shirts may look the same, but subtle differences in fabric and small details make each one distinct in both how it's worn and how it feels. This time, we've also varied the design slightly to match the character of each fabric.
2023.07.03 / Brand Stories
Things I want to bring on my first long trip in a while.
For those of you with a long trip coming up, this time we're holding a discussion on "things you'll want to bring along." From day trips to overseas travel, these are items that are worth having on hand.
2023.07.02 / Choosing & Using
Material Care Encyclopedia: "Silver"
Silver accessories are cherished by people of all genders and generations. They're sturdy enough to wear every day, but since they tend to tarnish and darken with use, regular care is important.
2023.06.30 / Care & Aging
Cotton Paper Dungaree-Washer One-Piece, welcoming in a refreshing breeze
What ZUTTO has created is a dress with an A-line silhouette that flares out just enough to evoke a sense of femininity. It's a piece that adds a touch of playfulness to an otherwise simple design. It doesn't show through even when worn on its own, and it's machine washable, so it will be a dress you can wear with ease and rely on in the coming season.
2023.06.28 / Choosing & Using
ZUTTOと山次製紙所とで作り上げた四季の茶缶に、それぞれの季節を愉しむ茶葉のセットを作りました。
「お茶にする?」と家族や仲間が集まって一息する時間に、お茶を丁寧に急須で淹れることは、無駄を省きがちな今だからこそ大事にしたい時間。そんな時間を届けられたら、という想いを込めた「四季の茶筒とお茶セット」が出来上がりました。今回のよみものでは、ものづくりの裏側をお届け。山次製紙所さんへのインタビューもぜひお読みください。
2023.06.27 / Brand Stories
Choose with Our Chart: Find the Sandals That Suit Your Style, Right Now
This time, for those who choose sandals based on comfort—such as ones with a heel or ones you can slip on without using your hands—we've compared ZUTTO's wide lineup of sandals in terms of comfort and design. You can use a simple chart-style guide to find the sandals that suit your taste.
2023.06.26 / Choosing & Using
This year's go-to piece — let me help you choose your summer T-shirt.
When we think of summer, we think of T-shirts. Though they come in countless materials, colors, and designs, T-shirts remain a timeless, standard item loved by everyone, regardless of age or gender. This feature is here to help you choose your next T-shirt. Will you go simple with a plain white tee? Or make a statement with an eye-catching design or graphic print? Read on to find your new favorite T-shirt.
2023.06.22 / Choosing & Using
【New from ZUTTO】A balloon silhouette you'll want to wear all the time. Introducing new tuck pants with a beautifully tailored standing silhouette
Compared to winter, when layering is part of the fun, summer is a season for easy, simple styling—short sleeves or sleeveless tops paired with skirts or pants. I find that having just one pair of pants with a subtly distinctive shape and character makes a real difference in how confident you feel through summer. With the thought "pants that look polished even when casually paired with a T-shirt—and ideally, ones you can wear year-round"—we created the Vintage Umaburo Hem Dart Tuck Pants.
2023.06.19 / Brand Stories
3 Highly Versatile Dresses: Layer Them, Wear Them Open—Each One Offers a Different Look All on Its Own
This time, to help solve the common frustration of one-piece dress outfits looking monotonous, we're introducing three dresses with excellent versatility for mixing and matching. Since the impression they give can change depending on how you wear them, let's take a look while enjoying a variety of combinations.
2023.06.16 / Choosing & Using
The look of a basket bag, the suppleness of a woven bag. The appeal of leather mesh bags
A leather mesh bag that combines the supple texture and rich aging that come from weaving leather with the distinctive beauty of a basket bag—in other words, it brings together the best of both worlds. If you love leather and you love basket bags too, this is the greedy, "I want both" kind of appeal we're excited to introduce in full.
2023.06.08 / Choosing & Using
All processes done at ZUTTO's atelier. A breezy, refreshing summer pullover.
The newly launched "Atelier Line" features clothing created in an atelier set up within the ZUTTO office, itself housed in a former school building. What makes this line distinctive is that a single designer handles everything from design to sewing, ensuring high quality while also allowing for flexible alterations and repairs. Rather than clothes that fall out of fashion at the end of a season, this series answers the call for garments unaffected by trends—ones you can mend and wear with affection for years to come.
2023.06.06 / Brand Stories
This summer, whether you go cute or cool all comes down to your straw hat. The transformative effect a straw hat brings to your look.
Compared to a parasol, a hat means less to carry and makes it much easier to move through busy streets and crowds, so when it comes to sun protection, a simple hat is what we'd recommend. Adding just one hat to your wardrobe opens up all sorts of new ways to enjoy fashion, and pairing even the simplest outfit with a good hat instantly pulls the whole look together. Hats come in all kinds of shapes, but what matters most is that it's a "good" hat. The hats we'd like to introduce here are ones with fine quality and good design—hats that seem destined to become part of their wearer's own story.
2023.05.30 / Choosing & Using
【ZUTTO Original】Stay cool with Belgian linen. We're introducing a tank top that adds a pop of color, along with a high-neck sleeveless top that covers the neck.
The newly released tank tops and high-neck sleeveless tops, made from cotton-Belgian linen tenjiku (a plain-knit jersey fabric), are designed to be layered on cooler days and worn on their own during the height of summer, making them handy underlayers for the season when indoor and outdoor temperatures can swing so widely. They're a great choice not only for the peak of summer but right through into early autumn, when the heat still lingers.
2023.05.28 / Brand Stories
Staff Shopping Report: Custom-Order Selvedge Straight Jeans, White Edition
This is a column where ZUTTO staff enthusiastically share items they've bought with their own money. This time, it's a pair of specially commissioned white jeans. A staff member who had always avoided white bottoms, worried about stains and see-through fabric, finally took the plunge. So how does she feel about them after a year of wear?
2023.05.26 / Choosing & Using
ZUTTO now offers an exclusive, made-to-order akebi (Akebia vine) basket available only here.
This year, our staff actually visited Miyamoto Kogei in Hirosaki, Aomori, and we're pleased to introduce a basket we fell in love with at first sight. Since there are only a few producers left, we can only offer a limited quantity, but we've had it made in a custom design that improves usability. With its compact size and an atmosphere slightly different from our usual offerings, it's an item we'd recommend even to those who already use and love akebi (a wild vine used in traditional basket weaving) baskets.
2023.05.26 / Brand Stories

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