Keep it long, treasure it long.

About ZUTTO's Four Seasons Tea Canisters and Tea Sets, this time we'd like to talk about the tea leaves placed inside each seasonal canister. These are carefully crafted tea leaves, made by artisans who take their time in the lush, mountainous countryside of Nara Prefecture. We chose four kinds of tea leaves, each with a particular season in mind, and we'll also introduce sweets that pair well with them and our recommended ways to enjoy them.

A timeless classic that never goes out of fashion: the striped T-shirt. The impression a striped tee gives off can vary depending on the width of the stripes and the color combination, but if you feel like you've had enough of the basic ones, we recommend a shirt with just a touch of individuality.

Suzuki Mohei Shoten, which will mark its 160th anniversary in 2025, is a long-established shop that carries on its old traditions with care while, at times, incorporating new techniques that are the first of their kind in the industry, continuing to craft chochin (paper lanterns) that light up and add color to everyday life today. Suzuki Mohei Shoten creates chochin that suit both Japanese-style and Western-style rooms, transcending the divide between the two. Here, we take a closer look at the deep dedication and appeal behind Suzuki Mohei Shoten's work.

ZUTTO has newly created three white T-shirts, each made from a different fabric. At first glance, these white T-shirts may look the same, but subtle differences in fabric and small details make each one distinct in both how it's worn and how it feels. This time, we've also varied the design slightly to match the character of each fabric.

For those of you with a long trip coming up, this time we're holding a discussion on "things you'll want to bring along." From day trips to overseas travel, these are items that are worth having on hand.

Silver accessories are cherished by people of all genders and generations. They're sturdy enough to wear every day, but since they tend to tarnish and darken with use, regular care is important.

What ZUTTO has created is a dress with an A-line silhouette that flares out just enough to evoke a sense of femininity. It's a piece that adds a touch of playfulness to an otherwise simple design. It doesn't show through even when worn on its own, and it's machine washable, so it will be a dress you can wear with ease and rely on in the coming season.

「お茶にする？」と家族や仲間が集まって一息する時間に、お茶を丁寧に急須で淹れることは、無駄を省きがちな今だからこそ大事にしたい時間。そんな時間を届けられたら、という想いを込めた「四季の茶筒とお茶セット」が出来上がりました。今回のよみものでは、ものづくりの裏側をお届け。山次製紙所さんへのインタビューもぜひお読みください。

This time, for those who choose sandals based on comfort—such as ones with a heel or ones you can slip on without using your hands—we've compared ZUTTO's wide lineup of sandals in terms of comfort and design. You can use a simple chart-style guide to find the sandals that suit your taste.

When we think of summer, we think of T-shirts. Though they come in countless materials, colors, and designs, T-shirts remain a timeless, standard item loved by everyone, regardless of age or gender. This feature is here to help you choose your next T-shirt. Will you go simple with a plain white tee? Or make a statement with an eye-catching design or graphic print? Read on to find your new favorite T-shirt.

Compared to winter, when layering is part of the fun, summer is a season for easy, simple styling—short sleeves or sleeveless tops paired with skirts or pants. I find that having just one pair of pants with a subtly distinctive shape and character makes a real difference in how confident you feel through summer. With the thought "pants that look polished even when casually paired with a T-shirt—and ideally, ones you can wear year-round"—we created the Vintage Umaburo Hem Dart Tuck Pants.

This time, to help solve the common frustration of one-piece dress outfits looking monotonous, we're introducing three dresses with excellent versatility for mixing and matching. Since the impression they give can change depending on how you wear them, let's take a look while enjoying a variety of combinations.

A leather mesh bag that combines the supple texture and rich aging that come from weaving leather with the distinctive beauty of a basket bag—in other words, it brings together the best of both worlds. If you love leather and you love basket bags too, this is the greedy, "I want both" kind of appeal we're excited to introduce in full.

The newly launched "Atelier Line" features clothing created in an atelier set up within the ZUTTO office, itself housed in a former school building. What makes this line distinctive is that a single designer handles everything from design to sewing, ensuring high quality while also allowing for flexible alterations and repairs. Rather than clothes that fall out of fashion at the end of a season, this series answers the call for garments unaffected by trends—ones you can mend and wear with affection for years to come.

Compared to a parasol, a hat means less to carry and makes it much easier to move through busy streets and crowds, so when it comes to sun protection, a simple hat is what we'd recommend. Adding just one hat to your wardrobe opens up all sorts of new ways to enjoy fashion, and pairing even the simplest outfit with a good hat instantly pulls the whole look together. Hats come in all kinds of shapes, but what matters most is that it's a "good" hat. The hats we'd like to introduce here are ones with fine quality and good design—hats that seem destined to become part of their wearer's own story.