Keep it long, treasure it long.

Pearl jewelry is an essential item for any adult woman. Since it's indispensable for important occasions such as weddings and funerals, taking good care of it—both after use and as part of your everyday routine—is important.

Having one large, sturdy tote bag that you can casually toss things into is sure to come in handy in all kinds of situations. Let's take a closer look at linen, a material that's well suited to tote bags.

Summer brings a lot of events, and along with them, plenty of worries about meals. Beyond the busy pace of seasonal events, this is also a good reminder for those who juggle housework and jobs every day: a healthy lifestyle supported by tools that help you cook delicious food is well worth considering. This time, we're introducing a whole lineup of cooking tools that save time while still delivering great flavor, perfect for anyone who wants to become better at cooking.

What you want to have on hand especially when the temperature is hard to predict is "clothing that's easy to layer." Depending on what you wear underneath, these pieces can be worn regardless of the season, and bringing one along on an autumn trip—when the gap between morning and evening temperatures is especially pronounced—makes it easy to adjust to changing conditions. With the hope that people would wear it often, in all sorts of situations, we designed this easy-to-layer pullover.

As August brings the height of summer heat, shirts that offer coolness and freshness become especially popular. There are many ways to wear them—on their own, or unbuttoned and worn open like a light jacket—but this time we're introducing a styling approach where the shirt is tucked in. Let's take a closer look at this tucked-in style, paying attention to how the shirt and belt are used together.

夏真っ盛り。週末のイベントに向けて、あれも欲しい、これも欲しいと気持ちがはやってしまうものの、一夏だけ使って、そのままお蔵入りになってしまうことは避けたい。そんな方には、季節が過ぎても使えるアイテムかつ夏のイベントにぴったりのアイテムがおすすめ。夏のシーン別でご紹介中です。

The ZUTTO parasol we're introducing this time is a long umbrella packed with the craftsman's dedication and skill. From cutting the fabric to attaching each part, every step of the process is done entirely by hand. The umbrella was made at a workshop founded in 1973 that specializes in made-to-order umbrellas, home to skilled umbrella craftsmen who handle custom orders for many apparel brands.

Wind chimes, shaved ice, fireworks, hand fans—these are just a few of the iconic images that instantly come to mind when picturing summer in Japan. Japan's muggy summers have long been made bearable, even enjoyable, thanks to tools designed to turn the heat into a source of pleasure. This time, we're introducing tools that make summer something to look forward to, drawn from brands that ZUTTO has carried for years, along with the timeless appeal that keeps them relevant. These are fine pieces that, cared for well, can last a lifetime.

Linen is a natural material with a distinctively crisp texture and excellent absorbency and quick-drying properties, making it perfect for summer. The first installment of our "Summer Linen Recommendations" series features a specially commissioned nightshirt from fog linen work.

Layering necklaces lets you change the mood simply by mixing and matching. Even a necklace you've worn countless times and know so well can reveal a different expression when layered together with a new one.

This time, ZUTTO has created the Like a Woven Wide Culotte Pants, a stylish bottom with outstanding comfort. They're the perfect choice for anyone who wants to keep skin exposure to a minimum without giving up that breezy, cool feeling.

If you want to cherish your time at home and let go of stress in an instant, it's worth paying attention not only to your furniture and lighting, but also to your roomwear. This time, we're introducing one staff member's favorite roomwear and how she spends her evenings.

About ZUTTO's Four Seasons Tea Canisters and Tea Sets, this time we'd like to talk about the tea leaves placed inside each seasonal canister. These are carefully crafted tea leaves, made by artisans who take their time in the lush, mountainous countryside of Nara Prefecture. We chose four kinds of tea leaves, each with a particular season in mind, and we'll also introduce sweets that pair well with them and our recommended ways to enjoy them.

A timeless classic that never goes out of fashion: the striped T-shirt. The impression a striped tee gives off can vary depending on the width of the stripes and the color combination, but if you feel like you've had enough of the basic ones, we recommend a shirt with just a touch of individuality.

Suzuki Mohei Shoten, which will mark its 160th anniversary in 2025, is a long-established shop that carries on its old traditions with care while, at times, incorporating new techniques that are the first of their kind in the industry, continuing to craft chochin (paper lanterns) that light up and add color to everyday life today. Suzuki Mohei Shoten creates chochin that suit both Japanese-style and Western-style rooms, transcending the divide between the two. Here, we take a closer look at the deep dedication and appeal behind Suzuki Mohei Shoten's work.