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ZUTTO Journal

Latest articles

All Care & Aging Choosing & Using Brand Stories Seasonal Stories Gifts Japanese brands
[Staff Favorites] The Cutipol GOA Series Edition: What Makes Cutlery Ergonomic?
At ZUTTO, among the many gifts our customers order every day, Cutipol's cutlery is consistently chosen as a timeless favorite. In this article, we'll share a staff member's personal review of the Cutipol GOA series, highlighting just how easy it is to use, along with the story of how the GOA series came to be and what it actually means for cutlery to be "ergonomically designed."
2023.02.14 / Brand Stories
[Choosing a Hoodie for Adults] Precisely Because It's a Wardrobe Staple, Material and Silhouette Deserve Extra Attention
Hoodies made with carefully chosen materials and design are the kind that get loved for years, eventually developing a character that can even surpass the appeal of something brand new. Here we introduce hoodies for grown-ups—pieces that offer real comfort to wear, a quality you can sense the moment you touch the fabric, and a beautifully balanced silhouette.
2023.02.13 / Choosing & Using
Linen kaftan blouse, original to ZUTTO, meant to be worn through the changing seasons.
As spring items begin to arrive little by little in February, ZUTTO is launching a new original wear piece: the Fanage Linen Caftan Blouse. This blouse, which suits a washed, lived-in look so well, is something you can start layering right away, even before spring truly arrives. Since it's lightweight, we hope you'll enjoy wearing it all the way through to early summer.
2023.02.12 / Brand Stories
A soft, mochi-like texture, with the lightness and warmth we want right now. Talking about ZUTTO's damboru knit (a thick knit fabric with a spongy, cardboard-like texture) pullover.
The high-gauge cotton-blend knit pullover featured this time has earned the seal of approval from our staff members who have actually worn it—it's genuinely easy to wear, they say. It's a casual item, yet it looks polished. It's light and warm, with a pleasant feel against the skin. The silhouette is relaxed, yet it never looks sloppy. Today, we'll talk about ZUTTO's knit pullover—the perfect choice for this in-between season.
2023.02.04 / Brand Stories
A fresh start—choosing a commuting bag that suits who I am right now.
If you're thinking about updating the commuting bag you've relied on for years, the most important thing is that it works well for you—no stress, for either you or the bag. In this article, we'll introduce bags suited to different commuting styles, hoping it will give you a chance to reconsider what kind of bag really fits your daily routine. As you take the opportunity to sort through your belongings, we hope you'll choose a bag that lifts your spirits, too.
2023.02.03 / Choosing & Using
Elegant enough to pass for a blouse, this long-sleeve tucked T-shirt offers exceptional versatility for any outfit.
As opportunities to go out increase again, like before, a growing sense of excitement about enjoying fashion more has been bubbling up. That said, once you've discovered the comfort of relaxed, easygoing clothes, it's hard to give that up. For those who want to enjoy fashion while still valuing an easy, non-restrictive fit, we're introducing a long-sleeve T-shirt we'd love to recommend.
2023.01.27 / Brand Stories
A world of geometric paintings woven from thread. Discover the joy of creating with WALLACE SEWELL's Tippet.
Inspired by paintings and landscapes, WALLACE SEWELL's scarves radiate a one-of-a-kind charm that stirs the senses of whoever picks them up. We spoke directly with the designers about the appeal of WALLACE SEWELL, whose brush, once used for spreading paint across a canvas, has been exchanged for thread, carefully weaving each piece one at a time. In our journal, we also introduce arrangements for wrapping the lightweight tippet, which can be worn comfortably right through until spring.
2023.01.24 / Brand Stories
【New from ZUTTO】An easy, comfortable skirt for wearing across a long season—the secret behind its stretch corduroy.
As the depths of winter bring severe cold, and you've finished putting together your warmth-focused wardrobe for the season ahead, a new corduroy skirt that can be worn through the long season has arrived. We're also sharing a staff roundtable discussion about the appeal of this corduroy fabric with just the right amount of stretch.
2023.01.20 / Brand Stories
Making tidying up easier: a guide to organization that truly lasts.
In our daily lives, we hope to keep our rooms tidy without forcing ourselves too hard. To help make that wish a reality, our articles introduce organizing goods that lower the hurdle of tidying up. With organizing habits you can keep up for the long term, let's create a room where both mind and body can feel comfortable and at ease.
2023.01.18 / Choosing & Using
Encountering what you truly need. Discovering the beauty of subtraction through STANDARD SUPPLY wallets
STANDARD SUPPLY's wallets are known for their simple, functional designs. By comparing them side by side, we'll offer some hints to help you find the wallet that suits you best—whether you want to carry lots of cards, keep plenty of cash on hand, or simply pare things down to the essentials.
2022.12.27 / Choosing & Using
Perfect for cozy winter days spent indoors and quick trips just around the corner. These easy pants make an excellent choice for one-mile wear.
Over the past few years, as more time has come to be spent at home, the clear line between "loungewear" and "outerwear" has faded, and I've found myself increasingly drawn to so-called one-mile wear—clothes comfortable enough for lounging yet presentable enough to wear out for a quick errand in the neighborhood. That said, if bottoms feel too relaxed, their usefulness ends up limited. So we created our own original easy pants, designed to be worn comfortably both at home and out, without ever feeling out of place.
2022.12.25 / Brand Stories
Cleaning Tools That Bring Order to Daily Life—and Become Treasured Favorites
This campaign has ended. Thank you very much for your support. As part of our year-end cleaning support campaign, customers who purchased 12,000 yen or more, including eligible cleaning tools, received an iris hantverk (Iris Hantverk) duck brush as a gift, on a first-come, first-served basis.
2022.12.24 / Choosing & Using
一年の締めくくりにふさわしい自分へのご褒美に。スタッフが本気でおすすめする2022年のベストバイ
今年はみなさんにとってどんな一年だったでしょうか。今日までの自分におつかれさまを、そして2023年を気持ち良く迎えるために、自分へのご褒美を贈りませんか。ZUTTOの商品を知り尽くしたスタッフが本当に買って良かったものだけを集めてご紹介します。
2022.12.23 / Seasonal Stories
メイクと身だしなみでかかる魔法。BACHCAのブラシを女性へのギフトに選ぶ理由。
お気に入りのお化粧品やツールを使ったメイクは、魔法やおまじないのように自分の気分を変えてくれるもの。今回はヘアブラシやメイクブラシが揃うビューティーアクセサリーブランド、BACHCA（バシュカ）をピックアップしたよみものです。愛用するスタッフのレビューもご紹介します。
2022.12.17 / Gifts
初めてのおともだち。小さなお子さんへ、ぬいぐるみのクリスマスギフト。
ぬいぐるみは、まだ小さな子どもにとっては大切なおともだち。いつも優しくそっと寄り添って、時には楽しませてくれたり、時には気持ちを落ち着かせたりしてくれる、成長過程で欠かせない存在です。ZUTTOでご紹介しているぬいぐるみは、どれも素材やデザインにこだわったものばかり。クリスマスギフトだけでなく、出産祝いの贈り物選びの参考にもしてくださいね。
2022.12.16 / Gifts

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