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ZUTTO Journal

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【ZUTTO Original】A cotton-wool pintuck shirt that looks great worn on its own.
2021AW starts with a pintuck shirt made from a cotton-wool blend fabric. A shirt is an item that can easily come across as too formal, but this one strikes just the right balance of sweetness and coolness, making it "a piece adults will want to wear."
2021.09.11 / Brand Stories
A reliable 2-way tote from STANDARD SUPPLY, with generous capacity and excellent usability
With outstanding storage capacity, this tote bag handles all kinds of luggage—from everyday use to overnight trips, and even as a sports bag or mother's bag.
2021.09.06 / Choosing & Using
Which size should you choose? The ARTS&CRAFTS drawstring bag, made with lightweight, supple horse leather.
This ARTS&CRAFTS drawstring shoulder bag stands out for the lightness and softness unique to horse leather. Since its shape is different from the tote bags and shoulder bags you're used to carrying, it can be hard to picture just how big it really is. This time, our staff tried packing their everyday belongings into each bag to check out the size for themselves.
2021.08.30 / Choosing & Using
The joy of pairing watches with bracelets—fun ways to mix and match.
Because these are items you can use for a long time, why not stack a few bracelets and enjoy mixing and matching them to suit your mood? Pair simple outfits with a wristwatch and bracelets on your wrist to enjoy an up-to-date style.
2021.08.17 / Choosing & Using
Gentle to children and to the earth alike. iiwan is tableware for children, made from plant-derived plastic.
These are tableware pieces made with careful attention to raw materials, designed to be easy for both children and adults to use. "Just as we choose ingredients we can trust for our food, we want tableware that touches a young child's mouth to be something we can use with the same peace of mind." This is the maker's thinking, given shape.
2021.08.02 / Brand Stories
Comfortable clothing. BEAUMONT ORGANIC
BEAUMONT ORGANIC (ボーモント オーガニック) is an ethical fashion brand devoted to the pursuit of comfortable wear, creating relaxed, effortless clothing for everyday living.
2021.07.20 / Brand Stories
RAINS: A Danish brand that turns rain into something to enjoy
We tried on the classic raincoat from RAINS, a brand designed to help you enjoy rainy days in a positive way, and put together a wear review comparing how it fits people of different heights. RAINS is made so that even under a dark sky, those heading out can step forward with a bright mood—why not head out on a rainy day in RAINS?
2021.07.06 / Choosing & Using
Mini Column: Three staff members pick out the rain shoes that have caught their eye.
The weather has been just what you'd expect for tsuyu (the rainy season), and sudden evening showers are one of those seasonal hallmarks that come along with the summer still ahead of us. With that in mind, now feels like a good time to take a fresh look at rain shoes. This time, we asked the staff at Shogakko Souko, who handle these products day in and day out, which rain shoes have caught their attention.
2021.07.02 / Choosing & Using
A Switch in Daily Life: Pajamas and Loungewear—Each Staff Member's Pick, Chosen to Suit Their Lifestyle
As we go through the day, the divisions of time are something we can't actually see. For those of us living in this busy modern age, we want to make the most of the time we're given—staying active, and at other times relaxing completely, rather than letting it slip away unused. Or perhaps, as more time has come to be spent at home recently, switching between "on" and "off" has become more difficult. Depending on one's lifestyle, some of you may share this kind of concern. This time, our theme is switching up your daily life and mood by choosing "pajamas and loungewear" suited to your lifestyle and the season.
2021.06.30 / Choosing & Using
A matching set that comes with an inner layer included—our original roomwear designed to offer relaxed comfort without feeling too loose.
"There aren't many roomwear options out there that are truly nice or just right for spending a weekend afternoon at home." This original roomwear got its start from that realization by one of our staff members. The key point isn't just that it comes with a built-in cup, but that it also comes with a cotton tank top.
2021.06.26 / Brand Stories
Yoryu (lightweight crepe-textured cotton) fabric that sways with a cool, refreshing look. A cotton crepe shirt to reach for in the season when humidity starts to bother you.
As the season starts turning humid, now is the perfect time to recommend our new early-summer release, the "Cotton Crepe Shirt." Beyond simple comfort, we designed it with an eye toward giving a cool, refreshing impression to those who see it as well. The result is a shirt that lets you stay cool and comfortable while still enjoying a stylish look.
2021.06.15 / Brand Stories
A delicacy you won't find in unisex T-shirts: the original Supima tenjiku (plain jersey knit) double-sleeve slit T-shirt
Thanks to its fabric and pattern, the Original Supima Tenjiku Double-Sleeve Slit T-Shirt skims the silhouette just enough to flatter, creating a delicate drape that an oversized, unisex-sized T-shirt simply can't achieve. This might be exactly the kind of T-shirt where you only truly understand its appeal once you've put it on.
2021.06.05 / Brand Stories
ZIKICO is a line of cutlery made from zirconia, a mineral, designed so it never alters the taste of your food.
ZIKICO's cutlery is made using the mineral zirconia, and it doesn't alter the taste of the food you eat with it.
2021.06.03 / Brand Stories
Gaucho pants you can wear in the rain, in the heat, and in the cold. Made from an easy-to-handle fabric with a touch of feminine flair, these are the everyday clothes you'll want to wear again and again.
Add another reliable pair of pants to your wardrobe—one that works like denim, easy to coordinate and wearable in any season. Our ZUTTO original pants, the "Cotton Sateen Stretch Gaucho Pants," proved so popular we had to restock them, and they're a versatile piece you can wear through the rainy season, summer, and into autumn.
2021.05.16 / Choosing & Using
Comfortable to wear even on hot days—ZUTTO's Meryl High Tension Tapered Pants
ZUTTO's Meryl High-Tension Tapered Pants are a great match for a polished, put-together style. They're also designed to feel fresh and breathable even on hot days, making them an item you can wear across the seasons.
2021.05.14 / Choosing & Using

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