Keep it long, treasure it long.

From bellroy—known for pursuing high functionality and ease of use through thoughtful materials and construction—a new "Light Series" has joined the lineup. This time, our staff will introduce the standout points of each bag. Perfect for travel, events, or your daily commute or school run, these are bags that, once you start using them, you won't want to put down.

If you're picking up new clothes at this time of year, we recommend something that works both in midsummer and into early autumn. The newly released Platt Air-in Cotton Flare Skirt is perfect for the coming season, with its light, airy texture and rich, deep colors that carry a hint of autumn. It's a handy piece for that in-between time of year when deciding what to wear can be tricky.

HELEN KAMINSKI (Helen Kaminski), Australia's leading raffia hat brand, offers an original collection centered on unconventional hats and bags made from natural materials. The HELEN KAMINSKI logo, discreetly placed on each hat and bag, has made it a brand that women of all generations aspire to own. This time, we're launching a special campaign to give away a non-售 original charm to customers who purchase a Helen Kaminski hat or bag.

Clothing that doesn't force you to chase trends, letting you always be yourself. Having a single unpretentious, quality piece that blends naturally into everyday life makes the change of seasons feel a little easier to face. For those who have arrived at the wish to "enjoy fashion more effortlessly," we'd like to introduce the Asha Organic Cotton Three-Quarter Sleeve Tuck T-Shirt.

As the summer season lifts our spirits and fills us with a sense of openness, brightly colored clothing enjoys steady popularity. It would be a shame to save the fun of colorful check patterns for autumn and winter alone! With that thought in mind, we'd like to introduce a checked skirt that makes you feel exactly that way.

A personal bottle you can bring along is a wonderful thing to have—whether you're working remotely, studying, or just stepping out for a bit—so you can enjoy your favorite drink whenever you like, even just a sip at a time. Once you've filled your bottle and have it ready to go, you can drink it at just the right temperature any time you like. When you're out and about, there's no need to hunt for a convenience store, and you won't have to worry about disposing of any trash afterward. You can even bring your own bottle to your favorite coffee shop—a small, good habit that helps cut down on waste.

彼氏や旦那さん、家族に贈るバッグをお探しなら、使うシーンをイメージしながら、デザインやサイズを考えるのがおすすめ。30代社会人男性・20代の男子学生・子育て中のパパ・休日にお出かけする男性、と4つの年代とシーンを想定したバッグをご紹介します。

An umbrella that's beautiful not only in its silhouette when open, but also neat and elegant when closed. A lovely umbrella that catches the eye of passersby. This is the spirit in which ZUTTO's original rain and sun umbrellas were born. Owning a single umbrella you feel attached to, one that naturally makes you want to treat it with care, gives you a sense that even rainy days can be spent with a richer heart.

This original sleeveless pullover is designed to be easy to wear, even for those who haven't chosen sleeveless styles before. Its softly gentle silhouette resembles a blouse, and combined with the elegant fabric, it's a piece that looks beautiful from every angle—front, side, and back.

The suspender skirt (tsuri sukāto) created by ZUTTO is a skirt for grown-ups, designed to be more charming than a plain skirt and to make pairing it with tops even more enjoyable. We pursued details that are both lovely and refined—generous tucks pinched from ample fabric, and a silhouette with volume and a three-dimensional feel—while also paying the utmost attention to the choice of materials.

家族のために頑張るお父さんへの父の日のプレゼント。毎年少し考えては、結局食べ物やお酒にするという方は、今年は長く愛用できるモノを選んでみませんか？日頃のお父さんの好きなものを思い浮かべて、普段使いできる日用品を揃えてみました。日頃の感謝と労わりの気持ちを添えて父の日にちょっといいものを選んでもらえるとお父さんはきっと嬉しいはずです。

A sub bag that's perfect for everyday shopping, and one that folds down compactly to be just as handy while traveling. It comes in useful when you end up bringing home more than expected—at farmers markets, flea markets, or the library—and it's also great for outings where you tend to have a lot of luggage, like outdoor activities or the beach.

Knirps is a brand of folding umbrellas made to be remarkably light and compact. They also offer excellent strength and wind resistance, all while remaining fashionable. These folding umbrellas, cherished around the world for nearly 100 years, are designed with features that allow them to be used for a long time.

Japan's rainy season is on its way—the kind of weather where a gentle, steady rain suddenly gives way to bright sunshine, leaving you feeling like your long umbrella is more trouble than it's worth. When you know the weather is going to be unpredictable, many people prefer to carry a folding umbrella instead. But as it turns out, "folding umbrellas" actually come in all sorts of varieties. You may want to buy one that's just right for you, but if you're not sure what specs would suit you best, shopping online can feel a little uncertain. For anyone in that position, here are some tips for choosing a "good folding umbrella" online.

This original camisole was created with comfort as the ultimate goal, drawing on feedback and comments from our customers to address as many of those "little things that bother you" while wearing it as possible—all in pursuit of "innerwear you can feel comfortable in." We took great care in every detail, from the choice of fabric to the stitching and even the tags.