Keep it long, treasure it long.

The suspender skirt (tsuri sukāto) created by ZUTTO is a skirt for grown-ups, designed to be more charming than a plain skirt and to make pairing it with tops even more enjoyable. We pursued details that are both lovely and refined—generous tucks pinched from ample fabric, and a silhouette with volume and a three-dimensional feel—while also paying the utmost attention to the choice of materials.

家族のために頑張るお父さんへの父の日のプレゼント。毎年少し考えては、結局食べ物やお酒にするという方は、今年は長く愛用できるモノを選んでみませんか？日頃のお父さんの好きなものを思い浮かべて、普段使いできる日用品を揃えてみました。日頃の感謝と労わりの気持ちを添えて父の日にちょっといいものを選んでもらえるとお父さんはきっと嬉しいはずです。

A sub bag that's perfect for everyday shopping, and one that folds down compactly to be just as handy while traveling. It comes in useful when you end up bringing home more than expected—at farmers markets, flea markets, or the library—and it's also great for outings where you tend to have a lot of luggage, like outdoor activities or the beach.

Knirps is a brand of folding umbrellas made to be remarkably light and compact. They also offer excellent strength and wind resistance, all while remaining fashionable. These folding umbrellas, cherished around the world for nearly 100 years, are designed with features that allow them to be used for a long time.

Japan's rainy season is on its way—the kind of weather where a gentle, steady rain suddenly gives way to bright sunshine, leaving you feeling like your long umbrella is more trouble than it's worth. When you know the weather is going to be unpredictable, many people prefer to carry a folding umbrella instead. But as it turns out, "folding umbrellas" actually come in all sorts of varieties. You may want to buy one that's just right for you, but if you're not sure what specs would suit you best, shopping online can feel a little uncertain. For anyone in that position, here are some tips for choosing a "good folding umbrella" online.

This original camisole was created with comfort as the ultimate goal, drawing on feedback and comments from our customers to address as many of those "little things that bother you" while wearing it as possible—all in pursuit of "innerwear you can feel comfortable in." We took great care in every detail, from the choice of fabric to the stitching and even the tags.

Adding a long gilet to your wardrobe opens up the pleasure of wearing your favorite everyday clothes for longer, arranged in new ways. Whether you're someone who loves fashion or someone who reaches for a T-shirt every summer without fail, why not broaden your style horizons with a long gilet?

毎年何がいいかなと悩むことも多い、母の日の贈り物。朝晩の寒暖差が大きく天候が変わりやすいこの時期の贈り物に、ストールはいかがでしょうか。お母さんのいつもの様子を思い浮かべて、ぴったりな一枚を見つけていただくお手伝いのよみものです。

A project came to life in which ZUTTO-made T-shirts were dyed by MAITO, an expert in plant-based dyeing, using natural materials such as sunflower and indigo. We'll also be reporting on what the actual dyeing process looked like. Wrap yourself in plants, and spend spring and summer feeling as bright and refreshed as your T-shirt.

As spring gives way to summer, ZUTTO's proposal for this season is a gauze shirt blouse with classic details. While retaining the gentle wearing feel and soft texture unique to gauze, it's a piece that lets you enjoy fashion from an angle slightly different from the usual natural image.

春は花粉が飛んだり、紫外線量が増えたりと季節的な肌トラブルのほか、マスクを長時間着用することによる、肌への影響も気になるもの。そんなお肌のケアにはSAVONNIÈRE(サヴォニエール)の石けんをおすすめします。

An apron is an essential item for all kinds of housework, from cooking and cleaning to gardening. It's also a popular gift for occasions like Mother's Day or weddings, whether you're giving one or receiving one. ZUTTO features a wide variety of aprons, and depending on the material and shape, their look and use can differ quite a bit. This time, we've put together some content comparing these aprons.

This is a ZUTTO original umbrella designed for both sun and rain, made in a range of variations so that it's "fun to carry and delightful to look up at." Once again, we created it together with a long-established umbrella workshop in Tokyo's old downtown district. It's packed with thoughtful details, such as an umbrella cover that's easy to slip on even when wet, and a strap that lets you gather and carry the fabric even while the umbrella remains fully open.

This factory specializes in creating tableware essential to British tea-drinking culture, using the traditional technique of "copperplate transfer printing."

Texas Jeans is a jeans maker founded in 1976, and it remains a rare factory that continues to insist on American-made production even now, when most brands have shifted their manufacturing to Asia.