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ZUTTO Journal

Latest articles

【ZUTTO Original】A Light Long Gilet That Sways as You Walk
Adding a long gilet to your wardrobe opens up the pleasure of wearing your favorite everyday clothes for longer, arranged in new ways. Whether you're someone who loves fashion or someone who reaches for a T-shirt every summer without fail, why not broaden your style horizons with a long gilet?
2022.04.29 / Brand Stories
母の日のギフトにストールを贈る。お母さんにぴったりの1枚を見つけるヒント。
毎年何がいいかなと悩むことも多い、母の日の贈り物。朝晩の寒暖差が大きく天候が変わりやすいこの時期の贈り物に、ストールはいかがでしょうか。お母さんのいつもの様子を思い浮かべて、ぴったりな一枚を見つけていただくお手伝いのよみものです。
2022.04.25 / Gifts
MAITO×ZUTTO Natural Dye T-Shirts, Wearing Flowers and Herbs
A project came to life in which ZUTTO-made T-shirts were dyed by MAITO, an expert in plant-based dyeing, using natural materials such as sunflower and indigo. We'll also be reporting on what the actual dyeing process looked like. Wrap yourself in plants, and spend spring and summer feeling as bright and refreshed as your T-shirt.
2022.04.24 / Brand Stories
ZUTTO's gauze shirt blouse, tailored with three-dimensional cutting to show off its silhouette.
As spring gives way to summer, ZUTTO's proposal for this season is a gauze shirt blouse with classic details. While retaining the gentle wearing feel and soft texture unique to gauze, it's a piece that lets you enjoy fashion from an angle slightly different from the usual natural image.
2022.04.22 / Brand Stories
花粉による敏感肌や乾燥肌さんにも使える。サヴォニエールの優しい石けんギフト
春は花粉が飛んだり、紫外線量が増えたりと季節的な肌トラブルのほか、マスクを長時間着用することによる、肌への影響も気になるもの。そんなお肌のケアにはSAVONNIÈRE(サヴォニエール)の石けんをおすすめします。
2022.04.19 / Gifts
Apron Comparison: Exploring "Usability" Through Shape, Material, and Length
An apron is an essential item for all kinds of housework, from cooking and cleaning to gardening. It's also a popular gift for occasions like Mother's Day or weddings, whether you're giving one or receiving one. ZUTTO features a wide variety of aprons, and depending on the material and shape, their look and use can differ quite a bit. This time, we've put together some content comparing these aprons.
2022.04.19 / Choosing & Using
Rain or shine, the joy of looking up at your umbrella. An original folding umbrella for both sun and rain, made together with an umbrella craftsman.
This is a ZUTTO original umbrella designed for both sun and rain, made in a range of variations so that it's "fun to carry and delightful to look up at." Once again, we created it together with a long-established umbrella workshop in Tokyo's old downtown district. It's packed with thoughtful details, such as an umbrella cover that's easy to slip on even when wet, and a strap that lets you gather and carry the fabric even while the umbrella remains fully open.
2022.04.03 / Choosing & Using
160 Years of History and the Warmth of "Copperplate Transfer": Burleigh's Tableware
This factory specializes in creating tableware essential to British tea-drinking culture, using the traditional technique of "copperplate transfer printing."
2022.04.01 / Brand Stories
American-born jeans that are honest and unpretentious — made for working people.
Texas Jeans is a jeans maker founded in 1976, and it remains a rare factory that continues to insist on American-made production even now, when most brands have shifted their manufacturing to Asia.
2022.03.29 / Brand Stories
[ZUTTO Original] A linen stole that helps regulate body temperature and blocks UV rays. Thoughtfully designed so it won't slip off your shoulders even when you move around or in strong wind, letting you wear it stress-free.
Thin stoles come in handy for protecting against UV rays in spring and summer, or for coping with the chill of indoor air conditioning. But because they're so lightweight, they tend to slip off and slide down when you bend over, or get blown away by the wind. A band sewn directly onto the stole solves this problem by holding it securely in place. What's more, this band also lets you enjoy arranging the stole in different styles of wearing it.
2022.03.27 / Choosing & Using
Tips for choosing a wallet for people who carry a lot of cards.
As cashless payments become more common, wallets now come in an ever-wider range of sizes and functions—which can make it tricky to decide which one truly suits your lifestyle. This time, with a focus on "cards," we've picked out five recommended wallets from ZUTTO's lineup to introduce to you.
2022.03.26 / Choosing & Using
Once I get home, this is the first thing I want to change into. This spec-dyed cotton brushed-check dress was made for the sake of pure comfort.
This original room wear was planned around the concept of "the room wear you want to put on first thing, the moment you get home and take off your regular clothes." It's a piece that gives you a happy sense of relief the instant you wrap yourself in it.
2022.03.15 / Choosing & Using
Lyocell Cotton Brushed-Back Dolman Parka
For an item to earn its place as a wardrobe staple, it needs to offer comfortable wear, a silhouette that still looks good even as your body changes over time, and practical ease of use. With all of this in mind, the Original Lyocell Cotton Brushed-Back Dolman Parka was designed to be a parka that adults can wear beautifully.
2022.03.11 / Choosing & Using
ZUTTO's Clothing Alteration Service
A pair of pants you love but that don't quite fit in length, a favorite sweater that's finally worn through—ZUTTO now offers alteration and repair services for clothes you can't quite keep wearing as they are.
2022.03.11 / Care & Aging
The awkward points of a slim skirt, solved—a standout skirt made by combining two different materials.
A slim skirt can make you look sleek and beautiful, but it can also be unforgiving when it comes to your figure. Even when you come across one you love, you may have often given up on it, thinking it just wouldn't suit you. This time, ZUTTO has created a military skirt that covers for that very drawback. With a fresh design that combines two different materials, it's set to become a star piece for spring and summer.
2022.02.21 / Brand Stories

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