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ZUTTO Journal

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From easygoing to polished. Enjoy the kind of styling only autumn and winter—with a wool coat—can bring.
This year, ZUTTO created a wool coat. It's a classic outerwear piece for enjoying winter-appropriate style, but some people may shy away from wool coats due to the image of them being restrictive, heavy, or hard to move in. What ZUTTO valued most in making this wool coat was that it could be worn without having to put up with discomfort. We aimed to create a coat that looks properly like a wool coat should, but without the stress of being a bit heavy or a bit hard to move in.
2024.11.06 / Brand Stories
Playfulness and excitement spreading across the stole. A look at INOUI EDITIONS through touch and expression.
Each stole from INOUI EDITIONS carries a theme that invites you on a journey of the imagination. The motifs are eclectic—much like mixing red and yellow paint to create orange, nature, streets, and history are blended playfully together. We're pleased to introduce these stoles, made with the aim of surprising and delighting those who see them.
2024.11.05 / Choosing & Using
Owen Barry's made-to-order sheepskin seat pad, with a patchwork pattern that is one of a kind in the world.
A seat pad to take the chill off your dining chair mornings and evenings. This year, we asked the maker to create a special ZUTTO-exclusive patchwork seat pad. Each and every piece has its own unique look, making it a one-of-a-kind item in the world. We hope you'll find a pattern you love.
2024.11.02 / Choosing & Using
We're loving these as a parent-child pair. Let's take a closer look at the appeal of the TRICOTE special-order STONE pattern tote bag and mother-and-child health handbook case.
A knit tote bag and mother-and-child health handbook case (multi-pouch), both special orders from TRICOTE, that staff member H uses with her child. Let us introduce the appeal and usability of each.
2024.10.31 / Choosing & Using
Warm wool × cotton for cozy winter days. A relaxed, adult high-neck dress you'll love to wear.
For many people, this coming season's fashion—clothes with more volume that look adorable, help hide your figure, and allow for layering—brings a special kind of excitement, since it lets you express your personal style more freely than any other season. Some ZUTTO staff members even find themselves looking forward to autumn and winter simply because they get to wear their favorite boots and leather shoes again. Now, we're delighted to introduce a dress that's sure to make those autumn and winter outfits even more enjoyable.
2024.10.29 / Brand Stories
# The Eco-Friendly Warmth of the Nordic North: Lapuan Kankurit's 50th Anniversary. Two Users Share What Draws Them to the Brand.
Many of our staff eagerly look forward every year to the arrival of LAPUAN KANKURIT (Lapuan Kankurit)'s wool items. Now that this year's lovely new colors have arrived, we'd like to introduce them alongside the story of Lapuan Kankurit, which celebrated its 50th anniversary in 2023.
2024.10.25 / Choosing & Using
[Staff Favorite] Goodbye, Fuzz Balls: A Review of STEAMERY's Fabric Shaver
It's about time to get ready for winter clothing, I thought as I opened my closet the other day—only to find my favorite sweaters, pills and all. A small pang of regret hit me: I should have removed the pills before putting them away. But this year I'm feeling a bit excited, because I now have something great on hand. I've gotten my hands on a fabric shaver from STEAMERY, a brand born in the Nordic region, and I'm all set to bring those sweaters back to life.
2024.10.18 / Choosing & Using
Material Care Encyclopedia: "Bamboo"
Since bamboo is a natural material, proper care and storage are essential for keeping it beautiful. In this guide, we'll introduce everyday care tips, how to deal with stains and dirt, and proper storage methods.
2024.10.16 / Care & Aging
Soft and fluffy—a half-zip pullover in brushed-back jersey that you'll want to wear every day.
With the arrival of the chillier season through winter, the soft, stress-free comfort of brushed-back fabric is something you'll want to bring into your everyday style. This ZUTTO original pullover was made in pursuit of exactly that kind of comfort.
2024.10.11 / Brand Stories
PAOLO MARIANI, the pioneer of light, soft stoles.
This time, we're taking a deep dive into the appeal of PAOLO MARIANI stoles—the kind of comfort that feels like wrapping yourself in air itself, addictive once you've tried it. With a softness that seems to melt as soon as you drape it around your neck, and quality on par with luxury brands offered at an approachable price, this is a real hidden gem known only to those in the know. Let us introduce you in detail to this stole made from a blend of 90% modal and 10% cashmere, perfect for wearing across a long stretch of the seasons.
2024.10.11 / Brand Stories
# Why BRAUN, "Old Yet New," Is Getting Attention Now: Innovation and Design Loved Across Generations
Through the power of excellent design, life can be made better. From 1921 to the present day, BRAUN has held to this unwavering belief in its approach to making things, producing more than 500 celebrated designs ranging from audio equipment to furniture. Its minimal forms are said to embody the fundamentals of good design, and continue to inspire designers around the world even today.
2024.10.09 / Brand Stories
226 pairs of underwear compared, wrapped around the belly.
226 (Tsutsumu)'s pants take the idea of combining a haramaki (belly warmer) with relaxing pants, updating what once had the image of something "for old men" into a thoroughly modern design. Thanks to their non-restrictive stretch fit, they're a perennial favorite—both as something to wear yourself and as a gift for expectant mothers.
2024.10.04 / Choosing & Using
"Clothes You Grow Into" — Yarmo, the British Brand Behind 125 Years of Comfortable, Durable Clothing
England's hidden workwear institution, "Yarmo," is celebrating a major milestone of 125 years. Since its founding in 1898, this brand has walked alongside working people, and now, in this landmark year, it has released a commemorative T-shirt. While it looks like just a stylish tee, it's actually a piece designed around the brand's very philosophy.
2024.10.02 / Brand Stories
A Beginner's Guide to Using a Needle-Free Kenzan (Japanese Flower Frog)
This kenzan (flower frog) lets you enjoy ikebana (flower arranging) without worrying about its more difficult rules—there's no need to create an elaborate arrangement. It's a tool for a life with flowers in it, letting you simply pick a single bloom from your garden or a potted plant and set it out in the room.
2024.09.27 / Choosing & Using
ZUTTO's wool inner wear, which can be worn in any scene, has been renewed.
Because innerwear touches your bare skin for long hours each day, we wanted our customers to choose something that truly fits their body and feels comfortable to wear. With that thought in mind, we created a gentle, ZUTTO original wool inner garment, shaped by the feedback of customers who have long loved ZUTTO's wool innerwear.
2024.09.27 / Brand Stories

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