Keep it long, treasure it long.

This time, we're introducing two summer knits from YONETOMI NEW BASIC. Even when you work up a sweat, they stay smooth and comfortable against the skin, and unlike winter knits, they can be washed with ease—a real advantage during the sweaty season.

When you think of HARIO Lampwork Factory, clear glass accessories come to mind. The way they catch the bright summer sun and sparkle feels somehow special, as if they're teaching us their own way to enjoy the season. Today we're introducing the HARIO exclusive PEARL series—sweat-resistant pieces that, with proper care, can stay beautiful for years to come.

Noto-jofu, a textile tradition handed down in the Noto region of Ishikawa Prefecture for some 2,000 years, is a fabric that could be called an emblem of summer. This time, we introduce the craftsmanship of Yamazaki Asa Orimono Kobo, now the only remaining weaving workshop producing it. Known also as the "wings of a cicada" for its airy, translucent texture, this fabric is deeply tied to the natural conditions of Noto—the refreshing summer sea breeze and the region's high humidity. The more you learn about it, the more fascinating it becomes, as though it were woven from the accumulated wisdom of those who came before.

A pattern of colorful circles—light blue, orange, and more—gathering, overlapping, and seeming to roll across the surface. We're delighted to introduce the special "custom-order STONE series," born from combining the concepts of TRICOTE, which often draws its motifs from nature, and ZUTTO, which introduces items that grow more appealing the longer you use them.

Easy pants have been gaining attention over the past few years, and ZUTTO now carries a variety of styles as well. This time, the spotlight is on easy pants perfect for summer wear. We've created our own ZUTTO ranking based on three factors—comfort and relaxation, stretch, and coolness—to help you find the perfect pair based on each style's characteristics. We hope you'll find it useful.

Ever since mobile IC cards and cashless payments became part of everyday life, some of our staff members find themselves taking out their smartphones far more often—and for them, a shoulder bag has become essential for going out. Today we'd like to introduce a long-selling bag that lets you head out with just the essentials tucked inside: the WEEKEND SHOULDER from STANDARD SUPPLY.

Rubber boots (rain boots) are an essential item for rainy days, but caring for them after use is key to preserving both their durability and their good looks. Here we'll walk you through everyday care methods, ways to prevent whitening (blooming) and cracking, and how to store them properly.

As the heat grows more intense, staying cool has become an essential part of what we wear. In search of coolness and comfort, we sometimes end up prioritizing how a garment feels over how it looks. But if we can help it, we don't want to give up either style or comfort. To answer that wish, we've completed a design shirt that boasts both coolness and comfort you'll be proud to wear.

I love casual T-shirts, but as I've gotten older, I've also started caring about looking a bit more put-together and mature. Wondering "what about this?" or "what about that?", I eventually arrived at open-collar shirts—a piece that adds just a touch of "adult" flair to everything I already love about T-shirts. This time, the theme is open-collar shirts and the brand behind them that combine a summery feel with a comfortable fit that keeps you at ease even in the heat.

This time, ZUTTO created a kaftan dress with a relaxed silhouette and a pleasantly comfortable feel against the skin. It's a piece we'd recommend to anyone looking for a dress that's light and easy to wear through the summer.

Introducing ERICKA NICOLAS BEGAY, a silver jewelry brand that gives off a cool, refreshing sparkle. With stories steeped in history and culture, these pieces of jewelry can be cared for and cherished for years to come, becoming something like a treasured talisman in your life.

Here's a passionate review from a member of our staff about something they bought for themselves. This time, we're sharing what life has been like since bringing home the Cirrus 3 iron steamer—an item our staff had been curious about for quite a while.

Today ZUTTO has created a wide culotte pants that lets the breeze through, making it wonderfully cool to wear. Despite its relaxed feel, the silhouette is beautiful, giving off an air of quiet elegance.

The Active series builds on TRAVEL SHOES' signature feature—leather shoes you can wear even on rainy days—while incorporating a functional sole that makes them even easier to wear in a wider range of situations. With a cushioned feel underfoot and reliable grip, they provide solid support for walking even on uneven or unstable ground.

Because of its simplicity, the white T-shirt holds infinite possibilities, blending seamlessly with any style. In summer, it may be the most versatile item of clothing there is—yet that same simplicity can make it surprisingly difficult to choose the right one. We asked the ZUTTO staff, who handle white T-shirts from a variety of brands (ZUTTO's own included) as part of their daily work, how they approach picking and wearing a white T-shirt.