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ZUTTO Journal

Latest articles

【Staff Review】Effortless Sun Protection with the beats Hat.
We tried on and reviewed the "[Special Order] Hat beats," a hat that lets you shade yourself from the sun in a casual style. This is a special color made as a custom order with pcnq. In the latter half of this article, we'll also share the behind-the-scenes story of how the special order color came to be, told by the planning team, along with a review from a longtime user.
2024.05.22 / Choosing & Using
# Care Tips for RAINS: Your Rainy-Season Essential
RAINS bags and raincoats (rainwear) are practical and useful whether it's raining or not. To make raincoats last, a bit of extra care before and after wearing them is essential. Since some items are treated with water-repellent finishes, or have their parts joined using special processing, care should be tailored to match each product's construction.
2024.05.17 / Care & Aging
A pairing you'll grow fonder of the more you wear it: MagicLinen's colorful linen and SETTO's denim.
Linen products often come in natural, earthy colors that highlight the material itself, but MagicLinen offers linen goods in a wide range of vibrant colors. In this issue, we introduce the brand story behind MagicLinen, and pair one of their colorful linen shirts—perfect for the coming summer—with denim from the Japanese brand SETTO.
2024.05.15 / Choosing & Using
Functional yet elegant—a drop-shoulder T-shirt made from silk-like fabric with a cool-to-the-touch function.
Functional yet comfortable to wear every day, with an easy-to-maintain texture—this is truly daily wear. Now, at the start of early summer, is an easy time to choose it, and our new cooling-to-the-touch T-shirts have arrived.
2024.05.09 / Brand Stories
ベルギーリネンで涼やかに。差し色になるタンクトップと、首元をカバーできるハイネックノースリーブ。
新しく販売開始した綿ベルギーリネン天竺のタンクトップ&ハイネックノースリーブは、涼しい日は重ねて着て、真夏は一枚で、を実現でき、屋外と室内の温度差に悩む時期に重宝するインナー。夏本番だけでなく、今から暑さの残る秋口までお選びいただけます。
2024.05.04 / Brand Stories
A bag that grows alongside you, aging together over time. This MARVELETS exclusive combines canvas and leather, letting you enjoy the process of aging even more.
MARVELETS's specially commissioned bags feature a distinctive combination of richly textured canvas and cowhide nume leather (leather tanned using tannin extracted from tree bark). They came in two colors made just for us: a refreshing INDIGO and a sleek BLACK. INDIGO, in particular, is a special color exclusive to ZUTTO that isn't part of MARVELETS's regular lineup.
2024.04.27 / Brand Stories
Cool to the touch with heat-blocking properties. This packable summer cardigan is perfect for travel and for staying comfortable in air-conditioned rooms during the summer months.
The packable transformable cardigan from ZUTTO, which was well received when we sold it before, is back. This time, with the sweaty season ahead of us, we've kept the same design but switched to a fabric with a much drier feel. It's made from a material with a cooling touch that feels cool to the skin, resulting in a cardigan you can wear even in the height of summer.
2024.04.24 / Brand Stories
Fashion Meets Housework♪ A Housewives' Roundtable on "This Is What I Want" — The woof Apron Edition
At the ZUTTO warehouse, staff members who are usually busy as homemakers carefully handle the packing work. Among these homemaker staff, one apron brand caused quite a stir when it arrived, with everyone saying, "This is nice!" That brand is woof, a Japanese apron brand that newly joined ZUTTO's lineup this year.
2024.04.17 / Choosing & Using
Rainy days, sudden downpours while traveling, even hay fever protection—here's why you'll want to spend your days with RAINS outerwear and bags.
**Featuring RAINS outerwear and bags — perfect for sudden showers, travel, and the rainy season.**
2024.04.16 / Choosing & Using
Layer linen for a change from your everyday clothes. A sleeveless dress that sways softly with every movement.
We've received a highly versatile linen dress that lets you change its mood depending on the inner layers or bottoms you pair it with. The linen fabric, dyed slowly and carefully in a small dye pot, feels gentle against the skin, and its natural creasing gives it a rich, appealing texture.
2024.04.11 / Brand Stories
# The Materials Care Encyclopedia: "Down"
Down is commonly used as a winter insulator, valued for being lightweight and warmer than cotton wadding. Give it proper care at the end of the season, and you'll be able to enjoy it for years to come.
2024.04.10 / Care & Aging
PRAS Sneakers, Perfect for Spring and Summer — Limited Quantity: Free SHOE LACE (Replacement Laces) Campaign
PRAS is a line of sneakers made with canvas from Kojima, Japan, using a vulcanized manufacturing method. To help you enjoy these canvas sneakers—perfect for spring and summer—for years to come, we've prepared a limited-quantity gift of replacement laces.
2024.04.10 / Choosing & Using
Small changes in life that begin with a single bud vase. Just a touch of greenery in your everyday space can brighten both the room and your mood.
This is a staff member's introduction of a favorite item—a single vase she picked up, inspired by the tasteful flower and vase choices seen in the lovely rooms of people she admires.
2024.04.09 / Choosing & Using
【Part 2】A semi-order skirt you can choose the length of, made to grow on you. This year, it comes in a cotton fabric.
Introducing this year's new arrivals from the semi-order skirt series, which started last year and lets you choose your own length.
2024.04.05 / Brand Stories
The cordless light "SOFT SPOT SOLAR" arrives lighter and in playful new colors
ROSENDAHL's cordless lamp, Soft Spot Solar, now comes in a new addition: the "Soft Spot Solar Circular," featuring a pop, bright color scheme. The frame material has also changed from steel to recycled plastic, making it lighter in weight. It's perfect for outdoor events like camping and barbecues, and its improved usability also makes it well suited as disaster preparedness equipment.
2024.04.01 / Brand Stories

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