Keep it long, treasure it long.

As the new year begins, why not welcome it with a fresh feeling by adding some comfortable innerwear to your wardrobe? In this article, we introduce a carefully selected lineup of winter innerwear, complete with reviews. Compare materials and designs to find your own favorite piece.

At the start of a new year, now is exactly the time to treat yourself to something worth doing: buying a new wallet. A wallet purchased at this time is called a "haru-saifu" (spring wallet), a name that plays on the double meaning of "haru"—both "spring" and "to swell" or "become taut"—and it is said that this brings good fortune, with money accumulating until your wallet is full to bursting. This time, we introduce wallets that are easy to use in everyday scenes, along with a few small touches that can help boost your financial luck.

ZUTTOの商品を知り尽くしたスタッフたちが、2024年に購入した商品の中から、実際に使ってみてみなさんにぜひおすすめしたいと思った商品のご紹介。実際に使ってみると、写真や文章だけでは伝わりにくい新たな魅力がたっぷり。それぞれ自分なりの使い方を発見しているので、みなさんも自分ならどんな風に使えるだろうかと想像しながら読んでいただけたら嬉しいです。

New arrivals from Dono, a workshop based in Fukuoka Prefecture, include a specially ordered pochette bag with studs and new colors of their signature mini wallet. Each piece uses a different leather, resulting in a lineup of small goods that let you enjoy the varied character of the leather. Be sure to check out the brand interview as well.

今回は、日常にあると気持ちをあたたかくしてくれる動物モチーフを集めました。日用品からリラックスできるインテリアまで、楽しく可愛い動物モチーフから素敵なクリスマスプレゼントを見つけてみてくださいね。

This time, we visited KISSO in Sabae City, Fukui Prefecture, and searched through their many materials to find lovely patterns that we thought ZUTTO customers would love, commissioning a special order based on them. In our journal, we talk about the painstaking manufacturing process behind these products, as well as speaking with KISSO's Mr. Kuida, who helped us select the patterns.

A long-sleeve inner T-shirt made from two types of material. This is a piece we're truly confident in, and we especially want to recommend it to those who have simply gone with whatever inner wear seemed "necessary" up until now, or to those who have sacrificed comfort for the sake of warmth.

女性に多い、冷え性。そんな女性に贈るプレゼントは、「冷えで辛そうなのを見ていられないから、暖かくして元気に冬を過ごして欲しい」という想いが伝われば、本当にその人のことを気遣った贈り物に喜んでくれること間違いなしです。

With the price of down quilts varying, it is difficult to be sure of the quality of the duvet as you cannot see what is inside, and compromising on a good night's sleep, which is likely to be an eternal theme, would be a waste of money, so we put our trust in the careful Japanese manufacturing of a more reliable product.

This is the story of how the "Honnui Kozabu Cushion," a special ZUTTO order created after repeated trial versions to make a "zabuton that suits Western-style living," came to be. We were shown around the production process behind the new pattern, "Yanagi ni Tori" (Willow and Bird), from start to finish.

This time, we would like to propose "gifts to use as a pair." Using the same items together not only satisfies the feeling of being "matching," but also allows you to share the comfort of use, perform maintenance and care at the same time, and sometimes even swap items. As you continue to use them over time, you'll discover new joys that come with this shared experience.

Small rings hold each person's chosen individuality and feelings within them—for some, they mean far more than just an accessory. This time, the star of the show is a ring worth choosing as a gift. As your last purchase of the year for yourself, let it be a reward for the year gone by and encouragement for the year ahead. We've carefully selected rings with a story to tell—ones that can become a presence that always stays close to your heart.

MACHTE's Apple Watch Bands come with a tool that lets you adjust the length of the band to fit your wrist. The adjustment process is relatively simple. Please note, however, that in dim conditions or for those with reduced eyesight, lighting or a magnifying glass may be needed.

より良い睡眠のためには、時間を気にするだけでなく質を高めていくというのもポイント。このよみものでは、睡眠の質を上げるためのアイテムをご紹介します。友人や家族へのクリスマスプレゼントがワンパターンになってきてしまったという方へ、今年は「睡眠」をテーマにしたギフトはいかがでしょうか。 相手を労わる気持ちも一緒に届く贈り物になります。

お子さんやお孫さんへのクリスマスプレゼントは決まりましたか？気づけばYoutubeやゲームの時間が増えてしまう環境ですが、まだ小さいうちにはできるだけ子どもの創造性を高めるおもちゃを選んであげたいもの。そんなおもちゃの候補に、「ごっこ遊び」ができるおもちゃはいかがでしょうか。特に就学前のお子さんにおすすめです。