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ZUTTO Journal

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# The autumn to meet your scent. Choosing a fragrance by type, at ZUTTO Have you ever thought about wanting a signature scent, one that gently but firmly speaks of who you are? Autumn, when the air turns clear and cool, is the perfect season to slow down and reconsider the fragrances around you. In this crisp, clarifying air, scents seem to carry further and linger more distinctly than in other seasons. At ZUTTO, we offer a carefully chosen selection of fragrances, organized by scent family, to help you find "your" fragrance. Whether you're drawn to something fresh and green, warm and woody, or soft and floral, we hope this guide helps you discover a scent that feels like it was always meant to be yours.
Perfumes, room fragrances, aroma sprays — there are all kinds of scent-related items out there. In this article, we'd like to help you discover a fragrance that suits your own taste. We'll also introduce these items from a gift-giving perspective, so please use this as a reference for choosing a thoughtful, tasteful present.
2022.09.16 / Choosing & Using
Raglan-sleeve shirts and café pants made from lightweight, thin denim—perfect for the changing of the seasons.
Denim tends to have a reputation for being heavy and stiff, and breaking it in to soften it up is certainly part of the fun of wearing it—but there's no denying that it can feel a bit restrictive at first. This time, we chose a lightweight 6oz denim fabric, resulting in a piece of clothing that's comfortable to wear right away while still letting you enjoy how it changes over time.
2022.09.15 / Brand Stories
Introducing a layering essential for autumn and winter—the Extra Fine Wool Long Knit Vest.
Just in time for the season that stretches from early autumn through winter, a long knit vest has arrived—one you can wear for months on end and style in all kinds of ways.
2022.08.25 / Choosing & Using
Autumn is in the air, and the ZUTTO block check shirts have arrived.
This autumn, an authentic check pattern is just what we want to add to our wardrobe. Precisely because a check shirt is such a wardrobe staple, attention to detail is essential. This time, a staff member who got to try it on ahead of release shares the highlights of ZUTTO's new long-sleeve shirt.
2022.08.12 / Brand Stories
Delicate and beautiful — hyakushiki's urushi (Japanese lacquer) and glass.
hyakushiki (百色) was born from Maruka Kosaka Shikkiten, a lacquerware studio founded in 1945. With the wish to elevate "urushi" (Japanese lacquer) and glass—materials said to be a poor match that easily peel apart—into something enjoyable and easy to use, a wonderful new pair of earrings has come to life.
2022.08.07 / Brand Stories
The bellroy LITE series adds "lightness" to bellroy's functionality. These bags can be used stress-free for commuting, travel, or as a mother's bag.
From bellroy—known for pursuing high functionality and ease of use through thoughtful materials and construction—a new "Light Series" has joined the lineup. This time, our staff will introduce the standout points of each bag. Perfect for travel, events, or your daily commute or school run, these are bags that, once you start using them, you won't want to put down.
2022.07.28 / Brand Stories
**A flared skirt in ZUTTO's original design—light and softly flared, in a material and length you can wear year-round.**
If you're picking up new clothes at this time of year, we recommend something that works both in midsummer and into early autumn. The newly released Platt Air-in Cotton Flare Skirt is perfect for the coming season, with its light, airy texture and rich, deep colors that carry a hint of autumn. It's a handy piece for that in-between time of year when deciding what to wear can be tricky.
2022.07.24 / Brand Stories
【Limited Quantity: A Logo Bag Charm as a Gift】A Summer Spent with HELEN KAMINSKI.
HELEN KAMINSKI (Helen Kaminski), Australia's leading raffia hat brand, offers an original collection centered on unconventional hats and bags made from natural materials. The HELEN KAMINSKI logo, discreetly placed on each hat and bag, has made it a brand that women of all generations aspire to own. This time, we're launching a special campaign to give away a non-售 original charm to customers who purchase a Helen Kaminski hat or bag.
2022.07.15 / Choosing & Using
【ZUTTO Original】A seven-sleeve tuck T-shirt made from especially rare cotton, with the elegance of a blouse.
Clothing that doesn't force you to chase trends, letting you always be yourself. Having a single unpretentious, quality piece that blends naturally into everyday life makes the change of seasons feel a little easier to face. For those who have arrived at the wish to "enjoy fashion more effortlessly," we'd like to introduce the Asha Organic Cotton Three-Quarter Sleeve Tuck T-Shirt.
2022.07.15 / Brand Stories
Refreshingly cool from head to toe—make a linen check skirt your summer staple.
As the summer season lifts our spirits and fills us with a sense of openness, brightly colored clothing enjoys steady popularity. It would be a shame to save the fun of colorful check patterns for autumn and winter alone! With that thought in mind, we'd like to introduce a checked skirt that makes you feel exactly that way.
2022.07.08 / Choosing & Using
STANDARD SUPPLY's new exclusive color is "PALE LAVENDER." Six styles, including new models, are now available.
In pursuit of a color that seems like it should have existed before but somehow never did, we asked STANDARD SUPPLY to create a special bag series in colors exclusive to ZUTTO. After a long wait, a new color has finally arrived.
2022.07.02 / Brand Stories
Don't forget to bring along your favorite bottle as part of your summer heatstroke prevention.
A personal bottle you can bring along is a wonderful thing to have—whether you're working remotely, studying, or just stepping out for a bit—so you can enjoy your favorite drink whenever you like, even just a sip at a time. Once you've filled your bottle and have it ready to go, you can drink it at just the right temperature any time you like. When you're out and about, there's no need to hunt for a convenience store, and you won't have to worry about disposing of any trash afterward. You can even bring your own bottle to your favorite coffee shop—a small, good habit that helps cut down on waste.
2022.06.28 / Care & Aging
年代とシーン別に選ぶ、男性に贈りたい4つのバッグ
彼氏や旦那さん、家族に贈るバッグをお探しなら、使うシーンをイメージしながら、デザインやサイズを考えるのがおすすめ。30代社会人男性・20代の男子学生・子育て中のパパ・休日にお出かけする男性、と4つの年代とシーンを想定したバッグをご紹介します。
2022.06.14 / Gifts
This is the kind of umbrella you'll never want to let go of. It's ZUTTO's original long umbrella, designed to be beautiful whether open or closed.
An umbrella that's beautiful not only in its silhouette when open, but also neat and elegant when closed. A lovely umbrella that catches the eye of passersby. This is the spirit in which ZUTTO's original rain and sun umbrellas were born. Owning a single umbrella you feel attached to, one that naturally makes you want to treat it with care, gives you a sense that even rainy days can be spent with a richer heart.
2022.06.10 / Choosing & Using
A sense of ease that even sleeveless-shirt beginners can wear with confidence. An Ultima cotton sleeveless pullover with gathers and tucks that let it drape softly.
This original sleeveless pullover is designed to be easy to wear, even for those who haven't chosen sleeveless styles before. Its softly gentle silhouette resembles a blouse, and combined with the elegant fabric, it's a piece that looks beautiful from every angle—front, side, and back.
2022.06.07 / Brand Stories

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