Keep it long, treasure it long.

REN, a leather bag brand based in Kuramae, Tokyo, works with a wide variety of leathers to bring out their natural beauty. We visited the brand's atelier and learned about the craftsmanship hidden within the beautiful woven patterns of their mesh bags.

An umbrella that combines the functionality to handle sudden rain with an elegant appearance—that was the idea behind our consultation with Makita Shoten, a long-established umbrella maker, which resulted in a ZUTTO-exclusive special order item: the "Square Jacquard All-Weather Long Umbrella." We'll answer, one by one, questions like "When exactly should I use it?" and "Will washing it reduce its sun-protection effect?"

This time, we're featuring a pair of "well-worn white calf-leather shoes" that one of our staff members wears year-round. These days, we find ourselves reaching for ballet flats to pair with skinny denim or shirt dresses. Let's take a look at how these calf-leather shoes have aged after a year of loving use.

From STANDARD SUPPLY, a brand loved for its simple designs and high functionality, comes a new lineup of bag items made from refreshing chambray fabric. We've specially ordered more user-friendly versions of their signature bags, and also created new pouches in different sizes. Every piece is perfect for carrying around during the warmer months.

日本人にたしなまれてきたお茶。お茶の文化は、400年も続いてきた歴史の中で、ものを大切に扱う信念や季節の移ろいを教えてくれます。古き良きお茶の文化を現代の暮らしで楽しむためのアイディアをご紹介します。

It's precisely because of their simple design that Il Bussetto's leather goods so clearly reveal the character of cowhide. This time, we focus on their business card holders in particular, tracing the character that emerges through continued use.

An easygoing, everyday kind of bag you can use for years, yet with a simple beauty all its own—TAMPICO bags are infused with just this kind of French aesthetic. What draws us to them, and where do these roots lie? This time, we spoke with Yoshikawa-san and Iwasa-san of Stamps, the official Japanese distributor of TAMPICO, to explore the appeal of TAMPICO bags.

春といえば、お花見やピクニック。満開の桜の下で食べるおにぎり、青々とした緑が広がる公園で頬張るサンドイッチはいつもより美味しく、おしゃべりも弾みます。利便性から、紙皿や紙コップを選ぶ方も多いと思いますが、なんとなく無機質な印象になってしまうことも。そんなときは、自宅で使っている「いつもの愛用品」を外に連れ出してみてはいかがでしょう。

Spring flowers are swelling with buds, and somehow this season makes us feel a little restless with anticipation. At this time of year, we find ourselves wanting to buy vividly colored "spring clothes"—but will we still be able to say "that was a good purchase" once the season has passed? Spring is short, and just when we start to feel it's getting warmer, we're suddenly into the season of sweat. What we need for this fleeting, quickly-changing time of year is a cut-and-sew top that offers a beautiful silhouette for anyone and comfortable wear.

The process behind how things are made is a sight we rarely get to witness in our everyday lives. So we visited a shop to experience the making process for ourselves. For the first installment of our Craft Technique Laboratory series, we tried our hand at bead weaving with FALBE, the bead brand from MIYUKI, which handles Japanese glass beads.

春は節目の季節。卒業や入学シーズン、新たな気持ちで4月を迎える方も多い季節です。そんな春の贈り物は、どこかくすぐったいような、懐かしいような、大切な思い出が込められているもの。贈り物に思い入れのあるＺＵＴＴＯのスタッフが、実際に貰った・贈った贈り物と一緒に当時の思い出を振り返りながら、今選びたいモノをご紹介します。

This is the second installment in our series comparing everyday usability. This time, we're featuring the "Koban Bento" from Odate Kogeisha, a favorite of two ZUTTO staff members. With its charmingly round shape, this magewappa (bentwood) bento box is crafted from Akita sugi (Japanese cedar) that has withstood the harsh cold of Tohoku.

ORIAN is a dress shirt maker founded in a region of Italy known for its thriving dress-wear production. Wanting to understand why a good shirt feels so comfortable to wear, we visited ORIAN's showroom. As we listened to their story, we came to realize once again that the appeal of ORIAN—a brand that began with dress shirts—is woven into every detail of the shirt itself.

Known as a comfort shoe brand from the United States, dansko has a distinctive-looking leather shoe silhouette, but don't let that fool you—it's built with a structure that takes foot health into consideration, so as long as you get the right size, you won't easily feel tired even after wearing them for long stretches. This time, we spoke with a staff member from the maker's own store, who wears dansko regularly, about the key points of fitting and maintenance.

The ZUTTO original wear line, which began in 2016, is now in its third year as of 2018. This year's new release, the [Linen Natural Dyed Light Coat], builds on the shape that was so well received last year, while keeping the same theme—"something you'll want to wear forever"—intact. This time, though, we reconsidered the linen fabric itself from a different perspective. Along with the behind-the-scenes story of how this coat came to be, we'd like to share ZUTTO's thoughts on making clothes.