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ZUTTO Journal

Latest articles

The Appeal of a Clean, Streamlined Fit: Rockmount's Tiered Skirt, Loved by Adults Too
A generous cut of fabric, with pleats that sway softly. There's something delicately fleeting yet utterly charming about a tiered skirt—it never fails to stir the girlish heart we all still carry inside, no matter our age. It's undeniably lovely, but isn't it hard for adults to pull off? Not at all. This time, we're featuring the appeal of Rockmount's tiered skirt as worn by grown women, along with styling ideas that feel true to life.
2018.05.08 / Choosing & Using
ものだけでなく「包み」にまで気持ちを込めた、ギフトのアイディア
贈りものの「包み」は相手に対する礼の心のあらわれ。箱やリボンといった定番の包みはもちろん、相手と中身に見合った包みを自分なりにアレンジするのも楽しいもの。贈る楽しさに溢れたギフトのアイディアをご紹介します。
2018.05.06 / Gifts
Understanding the weight of bags. How to choose lightweight bags
休日用にも仕事用にも欲しいのは、身軽に動ける軽いバッグ。さまざまな種類があるバッグの重量を身近にあるモノと比べて、軽いバッグを探してみました。すると、サイズの割に軽いもの、素材によって重量が出るものなど、新しい発見がありました。
2018.05.03 / Choosing & Using
連休の旅行にも、ゆっくり過ごす自宅でも。アイディア次第で活躍の幅が広がる機能性アイテム
大型連休に外へ旅行に出かけられなくても、いつもの家の中で、家族みんなで楽しむアイディアを集めました。また、旅行に使えるトラベルグッズは、連休後の暮らしの中でも様々な使い方で役立ってくれます。
2018.04.29 / Seasonal Stories
Spring pajamas. A smooth, comfortable organic material that adapts to both "a bit chilly" and "a bit warm."
This is the season when changeable weather and the difference between morning and evening temperatures can leave you feeling worn out, and the best way to reset that fatigue is simply "sleeping well." Sleeping well means enjoying truly restful sleep—falling asleep naturally, sleeping deeply, and waking up refreshed—even if the hours are short. To help you achieve that kind of restful sleep this spring, we've created a soft, comfortable, high-quality pajama set in organic cotton, made exclusively for ZUTTO.
2018.04.28 / Choosing & Using
前略, from the ZUTTO Delivery Center: our warehouse staff share their list of this spring and summer's most popular items.
This time, our reading comes from the distribution center where all of ZUTTO's products are stored—a facility that was originally an elementary school. In the course of handling customer orders day after day, we've come to notice this spring's popular items, as well as shopping lists that even our staff find worth referencing. Along with the scenery visible from this nature-rich former elementary school warehouse, we'll also give you a small glimpse of some products set to launch soon.
2018.04.28 / Choosing & Using
Wear it, drape it, layer it. A gilet and shirt dress to enjoy freely in 3 ways
A front-opening dress isn't just for wearing on its own—you can throw it on as a light layer or combine it with other pieces for a wide range of styles. A gilet that works just like a dress is also perfect for those looking to try a more advanced way of dressing. Here, we introduce a wide range of dress coordinates to see you through from spring into early summer.
2018.04.26 / Choosing & Using
For cold feet indoors in spring—Haflinger wool room shoes you can wear all year round
Haflinger (ハフリンガー) room shoes were born in Germany. Many of the ZUTTO staff are devoted fans, and while these are a beloved staple for the autumn and winter months, quite a few of us are still wearing them into spring. Our staff all agree—it would be a shame to save them only for the cold season. So we asked the people who know them best, our own devoted users, what makes them so good.
2018.04.23 / Choosing & Using
A Spring Notebook on Enjoying Enamelware Twice as Much—"Warm" and "Cold"
Long-selling items that have been loved by people across generations always have a reason behind their staying power. This time, we're putting the spotlight on hōrō (enamelware)—containers with a smooth, milky-white glass-like finish. In an era of constant, rapid change, we take a closer look at why hōrō continues to win the strong support of cooking professionals and those who lead a thoughtful, considered life.
2018.04.20 / Choosing & Using
Casual, yet elegant T-shirts. Original wear that highlights supple, feminine charm
I like casual wear, but I also want to enjoy a more feminine, elegant style. To grant that slightly greedy wish, our "Heavyweight T-Shirt Series" has joined our lineup of original apparel.
2018.04.19 / Brand Stories
変化の多い4月。忙しいあの人に、体と心がホッと和むギフト
新しい暮らしが始まる、4月。身近にいる人ほど、新しい環境や初めて会う人への「疲れ」や「ストレス」が心配に。この時期に贈るのなら、「がんばって」の気持ちだけでなく「お疲れ様」の気持ちも伝わるような和みのギフトが喜ばれます。今回はZUTTOの定番ギフトアイテムに、ちょっとした小物をプラスして作る、ストーリー溢れるギフトセットのアイディアをご紹介します。
2018.04.17 / Gifts
家族みんなで使える贈りものを選ぶなら。シェアするギフト
複数人へ贈るギフトを考える場合、「みんなが使えること」もひとつの基準です。性別も年代も越えて、みんなが使いやすいものを選べば、みんなで使う喜びを分かち合える、「シェア」するギフトになります。
2018.04.17 / Gifts
Silky-soft Lithuanian linen: welcome spring with LINEN TALES
Linen is a material that grows soft and supple with every wash—truly the kind of "material you'll want to use forever, one that you grow attached to." Even someone who wears a crisp white shirt outside will, upon returning home, feel the warmth of linen against their skin, breathe a sigh of relief, and close their eyes. For those of us living in the busy modern world, we'd like to introduce LINEN TALES, a brand brimming with the kind of charm that makes you think, "I can't do without this."
2018.04.15 / Brand Stories
Comparing Two Users' Impressions: The "Linen Massage Bath Mat" Edition
The bath mats from fog linenwork stand out for the absorbency and quick-drying quality that only linen can offer. Let's take a look at what it's like to actually use them, through a conversation among ZUTTO staff members who use the products themselves.
2018.04.14 / Care & Aging
# Can slip-ons be worn dressed up? Shoes that combine the best of sneakers and pumps
Tempted out by the mild spring weather for a walk around the neighborhood, or a quick errand nearby—when it comes to shoes that suit these light, easy outings, slip-ons are just right. They're something of a representative casual shoe, loved by people of all ages regardless of gender, but the slip-ons that let adults look effortlessly polished have their secrets hidden in the material, the sizing, and the details.
2018.04.12 / Choosing & Using

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